The bottom line though is, worst case scenario, it's not going to be slower than the old generation. Europe, as well as several other countries, have, built into their laws, the right for a customer to return a product. If the RTX was not at least generationally faster by a good 5%, it would be a massive problem for NVidia. The reason why Ray Tracing was focused upon is that is the future, even if the future isn't Sept. 20. Who's going to spend money on a card that only has the typical 10% performance bump? Rather, who's going to watch a 2 hour talk about the latest graphic card which is just faster than the previous generation?