SEGA Sheds Light on Industry Approach to Localization and Worldwide Sales

Discussion in 'HardForum Tech News' started by cageymaru, Oct 15, 2018.

  1. cageymaru

    cageymaru [H]ard as it Gets

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    The SEGA Sammy Group has released the corporation's financial statements which contain insights into how Japanese games have fared in the West. Persona 5 which recently launched in 2017 has sold 2.2 million copies worldwide due to the effort put into translating the IP into English, traditional Chinese, and Hangul. The Puyo Puyo series has sold 27.0 million units while the Sonic the Hedgehog series has sold 800 million copies since 1991.

    We also learned that SEGA seeks to leverage the distinctive characteristics of their IP to realize multi-channel sales on consoles, mobile devices, and PC. They highlight how localization and simultaneous worldwide releases in Asia, Europe, and the U.S. boosts sales. Page 30 of the financial report discusses the sales number of individual game series and page 48 talks about the importance of quality products and more. Also worth noting is that SEGA understands the value of repeat sales; porting older games to Steam, third party intellectual properties, and Steam as an important game distribution platform.

    In Yakuza 6: The Song of Life, althorgh the main character is played by the legendary Yakuza and set in Tokyo and Hiroshima, it has sold as many copies overseas as it has in Japan. In the past, the Japanese market has generated the bulk of sales for these series, and although it has elements that are appealing to overseas. However, the game was not developed with European and U.S. markets in mind. Thanks to painstaking efforts to create a game that Japanese fans will appreciate, the title has become popular not only in Japan but also won over fans overseas who praise the refined game sense of the title. I believe this is why Yakuza 6: The Song of Life has become such a popular hit around the world. The SEGA Group has localization studios that make a huge difference when games are sold overseas.
     
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  2. Armenius

    Armenius I Drive Myself to the [H]ospital

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    I support translation, not localization.
     
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