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- May 18, 1997
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- 54,850
This is not exactly the first time we have heard about foldable phones, and I am sure many flip-phone fans will rejoice...maybe. Even back in 2014 Samsung teased us with version of a foldable. I am sure this advertisement will not go over well today though.
2014 Advert.
CNBC is telling us Samsung is finally getting ready to announce its plans for a foldable this year. Samsung's CEO had this to say about the device, and at least it sounds like Samsung is not counting on simple novelty to sell the device.
"You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said at the IFA electronics show in Berlin last week.
"So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) 'wow, this is the reason Samsung made it'."
2014 Advert.
CNBC is telling us Samsung is finally getting ready to announce its plans for a foldable this year. Samsung's CEO had this to say about the device, and at least it sounds like Samsung is not counting on simple novelty to sell the device.
"You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said at the IFA electronics show in Berlin last week.
"So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) 'wow, this is the reason Samsung made it'."