Samsung has installed its first-ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea: it’s a 33.8ft-wide display offering 4K resolution (4,096 x 2,160) and HDR. The implication is that projection may soon be replaced with such screens, but I get the feeling that these setups are significantly more expensive than even laser projection. I would love to see an OLED version of this, however. Stretching nearly 10.3m (33.8ft) wide in size, the Cinema LED Screen accommodates a variety of theater configurations while ensuring superior levels of technical performance, reliability and quality. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.