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SAG-AFTRA Calls Strike Against Major Video Game Companies After Nearly 2 Years of Contract Talks

I agree, but at the same time the VA's need compensation.
Agreed, if their likeness is being used.

I know it's a shitty thing but voice acting is now a dead industry. By 2030 they just won't be needed and the only reason I say 2030 and not 2026 is because that's how long it'll take for the legal shit to work itself out and for people to come to terms with a completely AI driven industry.
 
Agreed, if their likeness is being used.

I know it's a shitty thing but voice acting is now a dead industry. By 2030 they just won't be needed and the only reason I say 2030 and not 2026 is because that's how long it'll take for the legal shit to work itself out and for people to come to terms with a completely AI driven industry.
I don't know if "dead" is the right word but it will change for sure.

But Amazon is the current owner of the rights to the works of JRR Tolkien, Amazon is also the current leader in this technology.
Imagine if you will, the complete works of JRR Tolkien read in his voice, there are recordings out there of him reading the books, there must be enough footage out there to accurately digitize it and program an AI to do the rest...
I would pay for that I assure you, but I would also expect some sort of compensation towards his family for the use of the voice.
 
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I disagree. I thought the Johnny Silverhand back story gave the game a vibrant life and really made it interesting.
I despise every second SH is in it, the worst parts for me is when you are forced to play as him in the flashbacks, I rage speedrun all those parts and skip his conversations, and try to pretend he doesn't exist for most of my playthroughs. The game I'd rather be playing basically ends for me with his appearance, which is literally only the prologue.
I haven't played Phantom Liberty yet, in part because they messed with the controls, and I couldn't get them to remap to my preferred bindings when I bought the expansion ( I made a mental note to get back to it later, but haven't gotten around to it yet) and in part because I am not quite sure where to start having finished the original game.

Do I just load up my last save and continue playing, or do I start over?
It can be played at any time after finishing the voodoo boys missions and before the point of no return. But if you don't want to re-play the whole game again I'd recommend loading the point of no return as the DLC adds new ending options, which you can only experience if you actually finished the rest of the game.
I hate it when expansions don't flow seamlessly into one and other when they release years after the original, and most people have likely finished the original already.
This is about as seamless as it gets when a game has a permanent ending. It's not like you can play the citadel DLC in ME3 after finishing the game either.
 
Then we have some VAs weighing in on the topic from back in 2022 when publishers started doing it.
https://www.publishersweekly.com/pw...-on-audiobooks-grows-as-does-controversy.html

Publishers started with it by saying they were only going to use AI to narrate the books whose audience was too small to make hiring voice actors feasible, that way it could expand the number of people who can listen to audiobooks and so more people can listen to them, it's better for the author.
And it's just snowballed from there. As the AI tech got better it started sounding less and less robotic, and the quality got to a place where it was hard to tell if it was a machine or a person.
I don't get it, this is not concerning unlicensed use, like you said, but actual licensed use. Yes technology got better, but if you gave an unrestricted license in 2022 thinking it will always remain that quality, then that's still on you as a VA.
 
Companies definitely should not be using the likeness and/or voice of someone alive without their consent. If they are compensating them that is another thing.

There are some uses where the AI generated image and voice will be great for games. For example, a new star wars game with Princess Leia. The actress passed away years ago. But if they can recreate her voice and image, all new stories can be told. Her estate should still be giving permission, and getting compensated.

No idea what the verbiage states in the contract they are trying to pass about this one way or the other.
 
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This is about as seamless as it gets when a game has a permanent ending. It's not like you can play the citadel DLC in ME3 after finishing the game either.

That is true, when I heard about the DLC, I was expecting it to be set in the same city, but with a whole new cast of characters, and you'd be playing a different protagonist, starting from level 0 of everything.
 
I don't get it, this is not concerning unlicensed use, like you said, but actual licensed use. Yes technology got better, but if you gave an unrestricted license in 2022 thinking it will always remain that quality, then that's still on you as a VA.
Publishers don’t need a license they train an AI and do it. They go OK in these genres these 3 VA’s are super popular so what if we train an AI to sound like a blend of them highlighting the aspects that make each of them popular and use that.

The publishers are perfectly capable of using recordings from 10 years ago or longer to train the AI no consent required. Because the contracts from 5, 10, 50 years ago don’t say they can’t. The language that’s in place to cover editing and publication for rebroadcast gives them all the legal language they need to apply to AI training and usage.

Some companies are licensing VA’s voices and selling packs, but they are small, independent, and the minority.
But the big guys, Apple, Disney, Google, Amazon, Spotify, Sony, they are just creating a wall of lawyers saying we can do this so we are, FU be cheaper.

Europe has some protections in place, Asia is working on it because Deep Fakes are a huge problem there, but the USA and Canada are the Wild West with little in place to protect the actors.
 
I love the roll over and die people who think that art isn't a real job. The whole point is that they should get paid and own their likeness. I'm hoping some day we get to a point where we own our digital footprint, no one talks about how social media and internet companies have stolen so much value from us without any real consent.
Art is not a real job. It only has value if other people find your art valuable, unlike a real job where you are always creating value. And your likeness is not art, you were born with it. That you should get paid for having born with the right mixture of genes is preposterous.
 
Aside from the issues of "likeness" and also what is the training data based on? (past works from real people, probably).....


......I think the other big issue here, is guaranteeing that voice actors can reasonably expect to actually have work in performing actual voice acting. Not simply licensing their voice samples for an AI to otherwise perform the script. The former is undoubtedly more costly, which is why their is a huge push for AI and automation, in the first place.
 
Publishers don’t need a license they train an AI and do it. They go OK in these genres these 3 VA’s are super popular so what if we train an AI to sound like a blend of them highlighting the aspects that make each of them popular and use that.
But in the example you cited they had a license to do it. The problem the VAs had is that they didn't think the tech would become indistinguishable from real VA work in a few years, and now want to backpedal on the deals they made.
The publishers are perfectly capable of using recordings from 10 years ago or longer to train the AI no consent required. Because the contracts from 5, 10, 50 years ago don’t say they can’t. The language that’s in place to cover editing and publication for rebroadcast gives them all the legal language they need to apply to AI training and usage.
They can use it to train AI, but they can't sell any product with the VA's name attached to it if they don't have permission. Anyone can make a deepfake voice that sounds like someone, but they can't use the name of that person unless they have their permission.
Some companies are licensing VA’s voices and selling packs, but they are small, independent, and the minority.
But the big guys, Apple, Disney, Google, Amazon, Spotify, Sony, they are just creating a wall of lawyers saying we can do this so we are, FU be cheaper.

Europe has some protections in place, Asia is working on it because Deep Fakes are a huge problem there, but the USA and Canada are the Wild West with little in place to protect the actors.
This is new technology, you can't put it back into the bottle. If the union can block use of AI clones, the companies will simply create hybrid voices that don't sound like any particular real person. Exactly because it is cheaper. There is no going back to how things were before the tech emerged.
 
But in the example you cited they had a license to do it. The problem the VAs had is that they didn't think the tech would become indistinguishable from real VA work in a few years, and now want to backpedal on the deals they made.
Yes one example had licensed ones and others didn’t. Some publishers are trying to navigate things in a friendly manner and license actual actors.
But most are just training an AI to be close to somebody else then using the AI.
Hell Amazon is accused of hiring VA’s to read a book, use that reading to train an AI then using the AI to record the book and its sequels so they can remain consistent across the whole series.
So they hire Greg to read the book train the AI to sound really close to Greg, maybe give him a slightly sexier accent, name that voice Steve then name Steve as the narrator for the series.

AI narration in media and entertainment isn’t going away.
But the talent they are training off should get some protections or rights which are currently too few and far between.
 
Art is not a real job. It only has value if other people find your art valuable, unlike a real job where you are always creating value. And your likeness is not art, you were born with it. That you should get paid for having born with the right mixture of genes is preposterous.
lol wut? the irony is palpable
 
lol wut? the irony is palpable
I'm intrigued, where do you think the irony is here? Creating value means taking resources and producing something or providing a service that is more valuable than the initial investment was. The purpose of art is not producing value, it is expressing artistry. And if you are specifically producing something on order for money, then it stops being art and is just manufacturing. Sure there can be stages of how much artistic freedom you have. The less artistic freedom the more it becomes a job. But art in its purest form is not a job.
 
The 10 companies facing the strike are Activision Productions Inc., Blindlight LLC, Disney Character Voices Inc., Electronic Arts Productions Inc., Epic Games, Inc., Formosa Interactive LLC, Insomniac Games Inc., Take 2 Productions Inc., VoiceWorks Productions Inc., and WB Games Inc
And nothing of value was lost.
 
Oh they normally do, Fran is an exception.
I am a Union Officer, and we get the same daily rate of pay as our members from the strike fund when we are on a nationwide strike. My normal pay is also based on the same daily rate of pay that my membership receives.
 
I despise every second SH is in it, the worst parts for me is when you are forced to play as him in the flashbacks, I rage speedrun all those parts and skip his conversations, and try to pretend he doesn't exist for most of my playthroughs. The game I'd rather be playing basically ends for me with his appearance, which is literally only the prologue.

That pretty much sums up how I feel about the whole thing. Being yanked out of my character to play some on-rails crap occupying the body of a character that's written from the ground up to be an insufferable douche just never appealed to me. I guess the context and world-building are helpful for some but I feel like Silverhand's arc degrades the overall game experience.
 
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I think it can be useful in the event the voice actor dies or ages too much. Example, when playing the last Halo game I thought they changed the voice actor. But it was the same guy, he is just 70+ years old now. They can still do the actual lines with a voice actor but the AI can alter it to sound like his/her younger selves in these kind of situations. Especially if they are trying to do a prequel.


Slightly related, it will be interesting to see how "AI accents" will influence real spoken language as people grow up listening on AI created voice. I think they will need many actors to model their initial models on, and I also assume their initial actors won't be that good. We know that actors and even voice actors aren't that good at doing localized accents as is. Imagine taking 3-6 variations, probably half of which aren't good, and then mashing them all together.

I have a feeling there will be a big push to replace localized accents but the primary accent (most typically English) may continue to use voice actors for a while longer. But the Korea, Russian, localization will probably just get AI.
 
I'm intrigued, where do you think the irony is here? Creating value means taking resources and producing something or providing a service that is more valuable than the initial investment was. The purpose of art is not producing value, it is expressing artistry. And if you are specifically producing something on order for money, then it stops being art and is just manufacturing. Sure there can be stages of how much artistic freedom you have. The less artistic freedom the more it becomes a job. But art in its purest form is not a job.
you keep typing and it keeps getting more hilarious and you still don't see the irony.
 
Slightly related, it will be interesting to see how "AI accents" will influence real spoken language as people grow up listening on AI created voice. I think they will need many actors to model their initial models on, and I also assume their initial actors won't be that good. We know that actors and even voice actors aren't that good at doing localized accents as is. Imagine taking 3-6 variations, probably half of which aren't good, and then mashing them all together.
Spotify has started using it for auto translation, so it keeps the original voice but can translate from English to French, Spanish, etc they started rolling it out for Podcasts and such.

I think Amazon is going to start using it for Audio Books, so they can offer it in more languages.

Supposedly the AI’s for language translation have gotten pretty damned good.
 
Videogame voice actors strike 'suspended' following agreement with game companies

A day after reaching a tentative agreement with major game companies over "critical AI protections" for voice actors, the SAG-AFTRA union has suspended the strike that's been ongoing since July 2024 and given its members the green light to return to work

"It delivers historic wage increases of over 24% for performers, enhanced health and safety protections, and industry-leading AI provisions requiring transparency, consent and compensation for the use of digital replicas in games. We look forward to continuing to work with performers to create new and engaging entertainment experiences for billions of players throughout the world"...

https://www.pcgamer.com/gaming-indu...tra-members-are-instructed-to-return-to-work/
 
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