PlayfulPhoenix
Limp Gawd
- Joined
- Apr 20, 2014
- Messages
- 302
I think the aggressive pricepoint is indicitive of a need to get the facilities and the partners that make these ramped up to full capacity as quickly as possible for whatever's coming down the pipeline next.
I don't think thats how the supply chain works. If Apple wants lots of production capacity for the displays of a future device... They pay an advance for an order of those displays. There's no "priming" a manufacturer by submitting an order for something else, with the expectation that it will "prepare" them for higher future demand. Plus, none of these displays across devices are even the same PPI, and they don't share many of the technologies and processes that are used for them, so they're entirely different anyway.
Lastly, the quantity of Retina screens Apple needs for the tens of millions of iPhones and iPads they are selling make the number of iMac screens a drop in the bucket comparatively. So this reasoning makes no sense no matter how you look at it.
Thunderbolt 3 will have native support for DP 1.3, and it's coming with Intel's Skylake, hopefully next year. There's also some speculation that Apple could drive a 5K display off 2x Thunderbolt 2 ports, and if that's the case, we could see a new display in the first half of 2015.
It's not speculation that Apple could sell a 5k display that uses two Thunderbolt ports, it's the only known way for them to do it currently. But if they wanted to launch such a display before Thunderbolt 3 and DP 1.3, why would they then give the iMac just one TCON, and create the iMac so as to use just one interface (a clear engineering struggle)? They'd be doubling the development work and cost for no reason. I think the most realistic explanation is that Apple is happy to wait for DisplayPort to catch up before launching a display in a nascent market.
There's also the possibility that whatever Apple is doing with their next-gen TV product involves displays like this as well and they're using the iMac as a catalyst to ramp up production capacity as quickly as possible.
There's almost no 4K content in the entire world! Let alone 5K or much beyond that - why would Apple need or want this sort of display density for a TV? I don't think anyone has made a solid case for why they should make a TV to begin with.
Most importantly, I think the pricepoint is Apple's attempt at capturing as many buyers as possible who want this kind of display, even if they wouldn't normally consider a Mac. As you and others have said, it really is like you are getting a free Mac when you buy the 5K display, at least when you weigh it against the other limited options on the market.
I see your point, but I suppose I am not convinced that this will attract people other than videographers, photographers, developers, and creative professionals, all of whom disproportionately use Macs already.
...Then again, what an easy upgrade to justify, right? Still, for "traditional" or non-pro users, $700 more is a big ask no matter how nice the screen is.
Does increased production capacity for 27" displays result in increased production capacity for displays of much greater sizes?
No. That's just now how it works, and a company would approach computer display technology and TV display technology in a fundamentally different way since the viewing distance and usage patterns are so different.