I'm not sure nVidia has much wiggle room on the pricing without cutting R&D costs the bulk of the 2000 series costs were because of TSMC, I don't expect much to change on the 3070 or up, I could see the actual card manufacturers doing all sorts of Mail in Rebates or cutting $50 off MSRP but nVidia certainly isn't going to sell the parts at a loss. I do expect them to get a lot more competitive in the sub $300 range which is where the bulk of the sales are anyways, but that will have more to do with AMD being very aggressive in this segment. I am expecting this year for both nVidia and AMD to post low numbers and any unsold chips get rebadged for next gen as a reduced SKU at a discount. (IE: 3060 rebranded to 4055)The second sentence in that post is a non sequitur from the first sentence in that post.
Nvidia doesn't sell GPUs for the price of what they cost to produce. Nvidia sells them at an upcharge in order to make profits, with the difference between the cost to manufacture and distribute and how much they sell for being the profit-margin.
How much people are willing to pay for a graphics card guides how much Nvidia choose to upcharge their graphics cards. If Nvidia think they can charge more and enough people will still pay it, then they'll increase the price. If they think they'll make more money from a lot more people being willing to buy their GPUs at a lower performance-per-dollar point, then they'll lower the prices of their GPUs.
The RTX 2000 series is surely not as exorbitantly and prohibitively expensive as it is because Nvidia kept the same profit-margin on them compared to Pascal but the expense of developing and manufacturing them just cost that much more. It was surely because Nvidia are greedy and thought they could get more for them and so pushed the profit-margin way up - but the Steam hardware stats don't appear to validate Nvidia's gambit. If part costs increase and the market's disposable income simultaneously decreases, then that might mean that Nvidia have to reduce their product cost along with their profit-margins in order to maintain their volume of sales. The new consoles are also a competitor to 3000-series sales and that too surely factors into what price they'll be set at.
Since the 2000 series already wasn't within most people's budgets, and since the consumer market overall has less disposable income now due to covid-19, it makes sense that Nvidia would take that into account when pricing their new products. That's not me saying that Nvidia will price the 3000 series cheaper. But there are a lot of reasons for them to do so.