In an article from TheStreet, companies have been facing a tough decision, to sell on Amazon, or not. In order to reach more customers, companies like Nike, Microsoft, Sears, and Samsung have begun selling on Amazon. Natalie Kotlyar, a leader of BDO's Consumer Business Practice said companies that join forces with Amazon gain wider distribution and better shipping networks, but adds "The scary part is, the more companies join Amazon, the more it becomes empowered."
I completely understand companies needing to go where the customers are, but how much Amazon is growing, and how much share they have is a bit unnerving at the same time. That and I'm pretty sure Jeff Bezos is Dr. Evil. Thanks to scojer for the link.
Tuft & Needle realized that many customers prefer to shop on Amazon.com rather than an unknown e-commerce site, added Wells. He said that customers tend to trust Amazon, they may have their credentials (address and credit card information) stored on the site, and if they are Prime members, they like the shipping arrangements.
I completely understand companies needing to go where the customers are, but how much Amazon is growing, and how much share they have is a bit unnerving at the same time. That and I'm pretty sure Jeff Bezos is Dr. Evil. Thanks to scojer for the link.
Tuft & Needle realized that many customers prefer to shop on Amazon.com rather than an unknown e-commerce site, added Wells. He said that customers tend to trust Amazon, they may have their credentials (address and credit card information) stored on the site, and if they are Prime members, they like the shipping arrangements.