Redbox has launched a new on-demand streaming service, On Demand, which will allow users to buy and rent digital movies and TV shows. The new service isn’t like Netflix or HBO: there are no subscription fees, and customers just pay for each movie or show they rent or buy. It’s basically a competitor to iTunes and Google Play. "Redbox customers have asked, and today we're delivering an On Demand option that offers them the best of both the physical and digital worlds," said Galen Smith, CEO of Redbox. "Redbox provides our customers with choice – the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees."