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- Aug 20, 2006
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I feel like this is a little too late with so many established video services around, but you can’t blame Redbox for trying, in light of their floundering kiosk operation.
The DVD rental company had launched a streaming service dubbed Redbox Instant in a joint venture with Verizon in early 2013, only to shut it down some 18 months later. But while Redbox Instant aimed to challenge Netflix with a subscription bundle, the company now seems to have more modest plans. Redbox Digital is being built as a video-on-demand store similar to iTunes, Vudu or Google Play. Consumers will be able to rent movies or TV show episodes for streaming, or purchase digital copies.
The DVD rental company had launched a streaming service dubbed Redbox Instant in a joint venture with Verizon in early 2013, only to shut it down some 18 months later. But while Redbox Instant aimed to challenge Netflix with a subscription bundle, the company now seems to have more modest plans. Redbox Digital is being built as a video-on-demand store similar to iTunes, Vudu or Google Play. Consumers will be able to rent movies or TV show episodes for streaming, or purchase digital copies.