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Radeon 9000 series on sale...in March

Chris_B said:
https://x.com/McAfeeDavid_AMD/status/1881435903358628047

Stores have them now yet the launch isn't until March, for whatever reason.
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1737406721294.png


wtf are they doing over there?!
 
Wonder if it is for the new FSR 4 to be ready at launch instead of like FSR 3.0 announced it will be available one day at the previous launch of card.

They still called it research project type of wording when showing it to people at CES.

Or could just be AIBs issues going on more less software reasons....

If it is to wait for the actual launch and review of the 5070 before announcing price..... (which could be very end of February) that's really boring of a reason... napkin math with the 5090-5080 actual performance and specs should be more than enough to decide what to do.
 
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No big deal, they'll be a blonde one shy of an equivalent Nvidia product, have bad drivers at launch, and nobody will buy them. A year later, after everyone that wants a video card has a 50 series, they will be cheap, stable, and a fantastic value... But nobody will be looking for a new video card. Rinse. Repeat.
 
pendragon1 said:
View attachment 705136

wtf are they doing over there?!
Click to expand...

No idea, makes zero sense. As far as I'm aware stores usually only get stock of gpu's cpus etc a couple of weeks before launch at most, sometimes less than a week before launch. Stores have been getting these in for close to a week or so now, and apparently they're going to be sitting gathering dust until some time in march. Knowing amd, the very end of march.
 
Chris_B said:
No idea, makes zero sense. As far as I'm aware stores usually only get stock of gpu's cpus etc a couple of weeks before launch at most, sometimes less than a week before launch. Stores have been getting these in for close to a week or so now, and apparently they're going to be sitting gathering dust until some time in march. Knowing amd, the very end of march.
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maybe they dont need to rush if the low nv numbers are true but dont drag heels for no reason.
 
pendragon1 said:
maybe they dont need to rush if the low nv numbers are true but dont drag heels for no reason.
Click to expand...

Well, we're not going to get anything more from that guys twitter, its the standard "I drew the short straw, post and run" tweet as they know the response is not going to be favourable. Just weird.
 
The number of 5080 and 5090 could have limited relevance for AMD considering the market they are aiming for (well maybe it change how many used 3090-4070tisuper-4080--4080s-4090 the launch create and the used market price for those).

March would mean post 5070, 5070ti and they can be sure the 5090 availability is that good of a proxy for those. That could be the point too, that they do not expect that NVIDIA will give any information of the 5070, 5070ti until they launch in February and they feel like they must know....

Could be the rumours of the big issue with AIBs, reseller, but if you know how long that take to fix, that mean you fixed it...
 
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Remember when the next generation of video cards was considered late if it took more than a year-and-a-quarter to come out? Then time lines increasingly slipped to more than 1.5 years would be late. At least RDNA2 had the excuse of delays in release due to Covid and RDNA3 being designed during Covid (which still wouldn't explain its many shortcomings) and now with the further renamed 9070 series it's up to 2.25+ years.

AMD waiting for Nvidia to reveal the whole stack of RTX 5000 cards while distributors and retailers are sitting on stock reeks of cowardice, indecision, and rapid backtracking from an aborted attempt to follow Nvidia's general trend from the GTX 1000 series onwards of ever more price gouging.

For those who remember their European history classes, Cato the Elder used to end his speeches with "Carthago delenda est," Carthage must be destroyed... well, in my crass American take, AMD-o Marketing-o delenda est. Nothing will change until seemingly every last person from executive to intern is banished and black listed from AMD's marketing department.
 
Not quite understanding this strategy - and you gotta think this will burn their AIBs who will have unsold stock sitting on shelves.

This reads to me there's something seriously wrong (driver side?) preventing them from releasing these cards.
 
I'd say the drivers are probably about as ready as they would have been weeks, if not months ago, save for whatever additional polishing AMD wants to do on FSR 4 because upscaling and frame generation is never really finished (not that it should be started in the first place). The leaks and expectations for the mid-range monolithic RDNA 4 designs would be that the top of this lesser stack would likely slot in somewhere between 7900XT and the XTX in raster with much better ray tracing that would be somewhere in between the Nvidia RTX 3000 and 4000 card for that segment. Even all the recent leaks, which AMD is now badly denying, generally place the 9070XT in those two ranges for raster and ray tracing.

This was charge a stupid high price which would seem less awful when compared to Nvidia and is instead morphing back into wait for Nvidia to release and then do Nvidia minus $50; even though or possibly because that same strategy has now already failed twice in a row.
 
Teenyman45 said:
For those who remember their European history classes, Cato the Elder used to end his speeches with "Carthago delenda est," Carthage must be destroyed... well, in my crass American take, AMD-o Marketing-o delenda est. Nothing will change until seemingly every last person from executive to intern is banished and black listed from AMD's marketing department.
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Their marketing department and it seems their entire graphics division.

How tf is AMD's CPU branch able to perform so much better than its GPU branch? Or is it that Nvidia really is a juggernaut while Intel is a dying husk of its former self?
 
Not sure that the marketing team (or the engineering-driver-etc.. team) that decide the release date, should be a step above them, they each give suggestion and complain to the above decider obviously but do not decide that. they are not the one not deciding price to make the announcement either.
 
March 1 is March.
I can see how waiting for NV to actually ship at this point makes sense. Nvidia reviews of the 4080 are going to be hilarious, and not in a good way. Most reviewers are going to call out the 4x fake frame stuff as complete BS... and then what remains is a new card that will be 10% faster then the old card most of the time and maybe even even in pure raster titles. Worse people are going to go to buy them and realize all they can get are 3rd party versions starting at $1150, and those will run out of stock in a few hours leaving nothing but $1200-1300 partner cards.

According to the usual rumor suspects AMD has already shipped tons of 9070 product to retailers. Let NVs Fake Marketing scheme, founders paper launch, customers wanting the superior founder cooler and partner gouging bite them in the ass. Then drop it.
 
Gigantopithecus said:
Their marketing department and it seems their entire graphics division.

How tf is AMD's CPU branch able to perform so much better than its GPU branch? Or is it that Nvidia really is a juggernaut while Intel is a dying husk of its former self?
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AMD's gpu department seem to be the tech equivalent of chickens with their heads cut off, they obviously intended a launch in January with stores getting cards from early this month but are now delaying it for "reasons". Yet no doubt Frank Azor or someone will be trotted out at some point saying "this was the plan all along, to launch over a month after our competitor when everyone who wanted a 70 tier card has already got one, we intended to miss out on a fuckload of sales, keep calm and carry on".

The stupidity really is mind blowing, you even had some of the board partners hinting at something around the 23rd or 24th and it seems that was kicked in the head in the last few days.

They'll now go into silent mode until they're ready to announce launch date and pricing in a month or so and ignore the backlash.
 
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OK I am going to take a stab at this.
Nvidia priced "too low" for AMD, AMD needs to dramatically adjust their MSRP, but retailers have already paid according to the previous MSRP and retailers will not let those cards go at a loss.
The delay is because that is how long AMD figures it will take for them to issue the necessary refunds to adjust for the new MSRP the cards will be selling at.

There could be some driver things in there, maybe a feature or two they want to iron out before launch but lets be honest, shit drivers and buggy features haven't exactly delayed launches in the past from AMD by that much so why start now.

So while I could accept an argument that drivers or features may add a week or two to a launch intended for Late Jan pushing it into early Feb, being pushed back all the way to March makes me think it's a lot more than that.
 
ChadD said:
According to the usual rumor suspects AMD has already shipped tons of 9070 product to retailers. Let NVs Fake Marketing scheme, founders paper launch, customers wanting the superior founder cooler and partner gouging bite them in the ass. Then drop it.
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its not even a rumour, there's been pics of the cards in storerooms and some of them have even been unboxed and shown off before the partners got a chance to do it.
 
ChadD said:
March 1 is March.
I can see how waiting for NV to actually ship at this point makes sense. Nvidia reviews of the 4080 are going to be hilarious, and not in a good way. Most reviewers are going to call out the 4x fake frame stuff as complete BS... and then what remains is a new card that will be 10% faster then the old card most of the time and maybe even even in pure raster titles. Worse people are going to go to buy them and realize all they can get are 3rd party versions starting at $1150, and those will run out of stock in a few hours leaving nothing but $1200-1300 partner cards.

According to the usual rumor suspects AMD has already shipped tons of 9070 product to retailers. Let NVs Fake Marketing scheme, founders paper launch, customers wanting the superior founder cooler and partner gouging bite them in the ass. Then drop it.
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You can count on Tom's Hardware and LTT (buy a thermos and screwdriver!) to praise whatever team green does, including saying how amazing the 5080 and how the frame generation really smooths things out in such a way they don't even notice the extra lag, which of course there is no extra lag because that is just how great Nvidia is even if the company wasn't sponsoring the review.

Then you can count on people at AMD to be studiously taking notes on those videos for how the company can further sully its own reputation in the consumer, discrete GPU market.
 
At this point, I thought it would make sense for AMD to get really aggressive with their prices, in order to attempt to maintain marketshare and have enough volume to maintain and possibly grow R&D.
Trying to price at 50 bucks or whatever below the comparable green team card won't work for now.
 
zerogg said:
At this point, I thought it would make sense for AMD to get really aggressive with their prices, in order to attempt to maintain marketshare and have enough volume to maintain and possibly grow R&D.
Trying to price at 50 bucks or whatever below the comparable green team card won't work for now.
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Especially if Nvidia priced their new cards $200 below the comparable team green card.
 
Honest answer here. I don't think AMD has a way to compare against Nvidia's fake frames.

Nvidia's marketing presentation at CES was pure genius. Like, its absolute total lies and bollocks, but it neuters the competition completely. And there is NO WAY to prove otherwise until the cards are come out and tested. If AMD announced anything they would be compared against that presentation and unless they had their own magic fake frame data... they would look SILLY by comparison and do real long term damage to the brand.

Taking something from 30 frames to what? 120+ frames with a magic software setting? the normies don't know it is complete bullshit and that's impossible. To them it's just 'magic' and of course we can have the 'magic' hardware do magical thing.

But Nvidia does know and wont get called on it... or rather when they get called for it it wont matter. just look to the whole 40 series launch and how much faster it magically was; when the reality is it was a decent generational uplift that was overpriced.

The reality here is going to be the same. AMD has delayed the launch to let the 50 series land and get REAL benchmarks out the door by third party reviewers who will lambast NVidia's fake frames.

That's step 1. Step two will be launching their product and it actually coming it at a price point where someone might actually consider it. i.e. not kicking themselves in the nuts. This is AMD's fight to lose as they cannot price their product 10% or 15% or even 20% cheaper. It needs to be a minimum of 30% cheaper. Nvidia is in a market dominance position, if they want to move volume, then the 9070 XT will need to cost 499$ USD at most. It needs to be a FULL TIER better than the equivalent Nvidia card and then some.

Then and only then we will they actually get people buying the cards. The reality here is Nvidia is just THE DEFAULT option for people to buy GPU's. Breaking that cycle requires disruption at this point beyond what I think AMD is willing to do.

I expect them to announce the 9070 XT with their own fake frame software thingie they are concocting right now in the labs and frantically trying to get out the door ASAP to look good to normies while also pricing the thing 50$ less than the comparable Nvidia part.

Which means it will sit on a shelf and NOT sell. Until the price drops and drops and drop to finally get to at least 20% cheaper than the NVidia part, then it will start to move but by then, they will have lost all the goodwill and their market share will also continue to erode in the process.
 
Are we looking at late March or Apr 1st launch for RDNA 4


Benchlife confirmed there are not many RTX 50 supplies on the market. This is mainly due to communication issues between NVIDIA and AIC, as well as the Spring Festival(Lunar Year) factors are expected to improve in February.
In addition, we expect to see the GeForce RTX 5070 Ti starting to appear on the channel in mid-to-late February. As for the RTX 5070, we may have to wait until early March.


https://twitter.com/harukaze5719/st...hreads/rdna-5-udna-speculation.2624468/page-5
 
Marees said:
Are we looking at late March or Apr 1st launch for RDNA 4


Benchlife confirmed there are not many RTX 50 supplies on the market. This is mainly due to communication issues between NVIDIA and AIC, as well as the Spring Festival(Lunar Year) factors are expected to improve in February.
In addition, we expect to see the GeForce RTX 5070 Ti starting to appear on the channel in mid-to-late February. As for the RTX 5070, we may have to wait until early March.


https://twitter.com/harukaze5719/status/1881525320760909963?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1881525320760909963|twgr^dc8cf8669735333a663fc38e82c1ca7f647a8b2e|twcon^s1_&ref_url=https://forums.anandtech.com/threads/rdna-5-udna-speculation.2624468/page-5
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Let the gamesmanship commence. Now Lunar new year will push Nvidia back. lol I wonder now if AMD is going to have issues with Marches Zodiac sign and push the 9070 back to April. :)

I can see the humor in this gen. :) Nvidia probably having an almost same issue as AMD. NV partners are probably annoyed realizing they are going to take all the blame for having nothing even close to MSRP... maybe NV is trying to quickly build some founders stock so at least a few MSRP GPUs ship and take the heat of all the mid-high end partner cards that will be selling for 20-30% over MSRP. lol
 
Sindalis said:
I expect them to announce the 9070 XT with their own fake frame software thingie
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AMD already have fake frame software. I never turn it on so I couldn’t really tell you if it’s any good.

I prefer the theory they priced their cards too high and are now doing refunds in the background. This lines up with the failing strategy for their past few gpu releases of being a small percentage lower than Nvidia. Great way to slowly lose market share considering their past line up and market position.
 
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I believe this is the first time AMD communicated a launch date, will have to wait and see how they perform. Honestly both Nvidia and AMD have been disappointing this generation, AMD staying quiet despite rumors all over the place and Nvidia showcasing frame generation as generational uplift, instead of actual improvement. Intel at least launched a decent card, just forgot to bring enough supply. So yeah all 3 are dropping the ball.
 
Sindalis said:
I expect them to announce the 9070 XT with their own fake frame software thingie
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FSR 3 ? they call fluid motion frames at least back in the days
They can (and have been) doing similar slide for a while:
fsr-3-1.jpg


Lovelace launch was full of those, that in no way could have took AMD by surprise, an Nvidia presentation without being mostly filled with fakeframe benchmark would have been the big surprise in 2025.
 
Gideon said:
I believe this is the first time AMD communicated a launch date, will have to wait and see how they perform. Honestly both Nvidia and AMD have been disappointing this generation, AMD staying quiet despite rumors all over the place and Nvidia showcasing frame generation as generational uplift, instead of actual improvement. Intel at least launched a decent card, just forgot to bring enough supply. So yeah all 3 are dropping the ball.
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Intel dropped the ball as well... they were just realistic about what was going on and didn't make a ton of product. Battlemage was supposed to power $500-700 Intel cards. It fell way short. Probably 10% of the silicon in the b580 cards could have powered a B770 line. Instead Intel said at what performance tier can we use 70% of these chips. Put all of them into the b580 and priced them to try and at least keep Intel GPU in peoples minds till they can try again later with celestial maybe. Intel is loosing money on their cards... and don't really have many of them to sell. Upside seems to be Intel is going to move at least a few and keep working on their software. Maybe their next gen cards are solid and another year of software improvement might be for the best.

Its a 3 way disappointment this gen so far anyway. Who knows reviews for the 5070 might be strong, maybe without the 4x frame gen junk its still a really good card? Maybe the 9070 end up being decent... and AMD just ends up disappointed they had to sell them for fewer bucks. Its also possibly both NV and AMD have sort of relatively bunk hardware.
 
ChadD said:
Battlemage was supposed to power $500-700 Intel cards. It fell way short. Probably 10% of the silicon in the b580 cards could have powered a B770 line.
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Not sure if they feel like that or if they thought that after the B770 launch.

The B580 is a 272mm card that about 15% faster than their previous A770 406mm card, with a TSMC 6NM->TSMC 5nm they still probably end up with significantly less transistor doing it,

And the B580 seem to be fully enabled core, I am not sure if there is a possible B770 over it on that die.
 
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LukeTbk said:
Not sure if they feel like that or if they thought that after the B770 launch.

The B580 is a 272mm card that about 15% than their previous A770 406mm card, with a TSMC 6NM->TSMC 5nm they still probably end up with significantly less transistor doing it,

And the B580 seem to be fully enabled core, I am not sure if there is a possible B770 over it on that die.
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Its hard to know which rumors to believe from Intel. They did have a larger die at least on the drawing board. Some rumors say it was cancelled long before any sampling would have happened. I also heard that it was cancelled early but Intel still felt they could squeeze enough out of the smaller die to hit upper mid range. I believe they thought the b580 could have been a 700 class mid range part. I mean this is Intel Hubris we are talking about. Most likely some Intel GPU manager told their superiors that they could hit goals 20% higher then what they expected. That superior increased that number 10% when they reported to their boss, and that boss when asked by Pat... can we make money on this? OH yes yes boss we will have all the FPSes. :) lol

I feel for whomever takes over at Intel, they have a broken culture. Be nice to see them hit a solid GPU gen. What nerd doesn't love the idea of running AMD/Intel rather then Intel/AMD.
 
Gideon said:
I believe this is the first time AMD communicated a launch date, will have to wait and see how they perform. Honestly both Nvidia and AMD have been disappointing this generation, AMD staying quiet despite rumors all over the place and Nvidia showcasing frame generation as generational uplift, instead of actual improvement. Intel at least launched a decent card, just forgot to bring enough supply. So yeah all 3 are dropping the ball.
Click to expand...

Well they've communicated a launch month, a date is yet to be determined. Knowing amd they'll drag this out as much as they can and launch at 11:59pm on March 31st.

Gpu division run by headless chickens.
 
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ChadD said:
Let the gamesmanship commence. Now Lunar new year will push Nvidia back. lol I wonder now if AMD is going to have issues with Marches Zodiac sign and push the 9070 back to April. :)

I can see the humor in this gen. :) Nvidia probably having an almost same issue as AMD. NV partners are probably annoyed realizing they are going to take all the blame for having nothing even close to MSRP... maybe NV is trying to quickly build some founders stock so at least a few MSRP GPUs ship and take the heat of all the mid-high end partner cards that will be selling for 20-30% over MSRP. lol
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I'll be honest, the design of Nvidia's new FE cooler blew me away, and I see little reason to look at partner models if I were looking for an upgrade. If I were an Nvidia partner, I'd be pissed that they're outdoing me on the last metric that mattered, because the benefit to going to the partner model was typically better cooling, and it looks like that's no longer going to be true. They're really undercutting their partners, but they also don't care anymore. Nvidia doesn't need Asus or MSI or anyone else making cards for them. They have the resources to just do it themselves, and given their market share, their partners need them more than Nvidia needs them. Nvidia knows it, their partners know it, and their partners know Nvidia knows it. Probably why EVGA walked away.
 
HockeyJon said:
I'll be honest, the design of Nvidia's new FE cooler blew me away, and I see little reason to look at partner models if I were looking for an upgrade. If I were an Nvidia partner, I'd be pissed that they're outdoing me on the last metric that mattered, because the benefit to going to the partner model was typically better cooling, and it looks like that's no longer going to be true. They're really undercutting their partners, but they also don't care anymore. Nvidia doesn't need Asus or MSI or anyone else making cards for them. They have the resources to just do it themselves, and given their market share, their partners need them more than Nvidia needs them. Nvidia knows it, their partners know it, and their partners know Nvidia knows it. Probably why EVGA walked away.
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All true. Ya imagine being any of Nvidias "partners"... NV keeps one upping your designs as standard. Customers at this point have no reason to buy any of the third party cards. Unless I guess you want to have matchy matchy logos on your stuffs.
I have a feeling this is the gen there won't be enough founders cards to go around... and most people will be annoyed having to spend $1200 for a 5080 with 3 fans. Or $900 for a 5070 ti that takes up 4 slots. You could justify that 5 years ago... got the good cooling, some default overclocking. Still was rarely worth the premium but, this gen people are going to feel ripped off getting what they believe will be the less cards for more money.
 
ChadD said:
All true. Ya imagine being any of Nvidias "partners"... NV keeps one upping your designs as standard. Customers at this point have no reason to buy any of the third party cards. Unless I guess you want to have matchy matchy logos on your stuffs.
I have a feeling this is the gen there won't be enough founders cards to go around... and most people will be annoyed having to spend $1200 for a 5080 with 3 fans. Or $900 for a 5070 ti that takes up 4 slots. You could justify that 5 years ago... got the good cooling, some default overclocking. Still was rarely worth the premium but, this gen people are going to feel ripped off getting what they believe will be the less cards for more money.
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Nvidia would much prefer to be a standalone without partners, it's probably hard for partners currently to make a card that's even close to the fe card for a similar price. Wasn't that one of the reasons why evga left the scene? As it was getting harder to make a profit due to the founders cards?
 
I think this can be a bit contradictory or a tension if you will, if Nvidia would much prefer to be a standalone without partner, why are they not by now ?

As long as really competent AIBs with global supply chain and distribution network (and that do innovate from time to time a little bit) are ready to do very small margins I imagine Nvidia is perfectly fine with that, becoming an Apple is really hard (well here the answer maybe they would much prefer it is just really hard).

And (big and) if you do not want to do your own Laptop, you still need to keep a good relation with the Asus-MSI of the world that put your gpu in their laptop, a lever a EVGA did not had.

Considering how card supply issue they have right now despite the giant help from really good AIBs, probably far away as a plan to ever get rid of them.

We are also talking thin margin for them versus the capital to put, lot of people talking about not doing some 270mm gaming card to concentrate more on AI booming business, imagine spending time and money on rma, global supply chain of assembling gaming graphic card instead.... Do it for the new product, digits like workstation and gaming pc and keep the partner relation alive for the laptop market (and not having to do all the dgpu and supports after sales yourself)
 
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Chris_B said:
Nvidia would much prefer to be a standalone without partners, it's probably hard for partners currently to make a card that's even close to the fe card for a similar price. Wasn't that one of the reasons why evga left the scene? As it was getting harder to make a profit due to the founders cards?
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Yes, and I'd be surprised if Nvidia had any AIB partners at all for the 7000-series launch in 2029 or whenever.
 
ChadD said:
All true. Ya imagine being any of Nvidias "partners"... NV keeps one upping your designs as standard. Customers at this point have no reason to buy any of the third party cards. Unless I guess you want to have matchy matchy logos on your stuffs.
I have a feeling this is the gen there won't be enough founders cards to go around... and most people will be annoyed having to spend $1200 for a 5080 with 3 fans. Or $900 for a 5070 ti that takes up 4 slots. You could justify that 5 years ago... got the good cooling, some default overclocking. Still was rarely worth the premium but, this gen people are going to feel ripped off getting what they believe will be the less cards for more money.
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And the worst part is that the partners have to sit there and take it because Nvidia has 90% market share, so it's not as if they can threaten to go exclusive with the other guys. There practically is no other guy.
 
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