Following a successful earnings call, where CFO Brian Olsavsky announced that Amazon had a $1.6 billion in net income for Q1, he dropped a bombshell for Amazon Prime subscribers. Starting May 11, Prime annual memberships will jump $20, from $99 a year to $119 per year. I do love my Prime subscription, but the price increase makes it a little harder to justify each time. I'd love a $50 shareable subscription that was for shipping only, and omit the other benefits. Thanks to Etherton for the story. "Since we increased the annual price of Prime four years ago both the value of Prime and the cost to offer it have increased significantly," Amazon said in a statement provided to TechCrunch.