developers shouldn't worry about it because people are always looking for something to hate about a game...looking for flaws versus appreciating the innovation is the norm nowadays
Criticism does not equal hate--it's not even close. Criticism is how prospective customers tell a company how it can improve its products enough to make them desirable. It doesn't seem to me that simply falling in line like a "sheeple" and accepting that something is "innovative" simply because a company *says* it is innovative could ever be very much fun.
If something really is innovative then people will discover it and if they like it they'll heap praises upon it. No need to ever worry about that. If they don't like it--well, why should they sit there slack-jawed and pretend to like something when they don't? When a game is truly innovative and fun the company won't have to market that--the game will sell itself. That's how it works with any truly good product--it sells itself in the end more effectively than anything else can sell it.