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Sony has promoted John Kodera as the new head of PlayStation, the electronic giant’s most important division and largest growth driver. Kodera, who has primarily worked on online service PlayStation Network, will take over as chief executive officer at subsidiary Sony Interactive Entertainment, replacing Andrew "Andy" House who ran the unit since 2011. House will remain as chairman through the end of the year and then pursue what he called "new challenges" outside of Sony without elaborating in detail.
Mr. House began his 27-year career at Sony in 1990, where he first served in corporate communications at Sony headquarters. In 1995, he moved to marketing and communications at Sony Computer Entertainment Inc. ("SCE"), where he contributed to the launch of the first PlayStation. After performing several key roles at both Sony Corporation and SCE, including Chief Marketing Officer of Sony Corporation, and President and CEO of SCE Europe Limited, in 2011 Mr. House was appointed President and Group CEO of SCE, assuming overall responsibility for the PlayStation business worldwide.
Mr. House began his 27-year career at Sony in 1990, where he first served in corporate communications at Sony headquarters. In 1995, he moved to marketing and communications at Sony Computer Entertainment Inc. ("SCE"), where he contributed to the launch of the first PlayStation. After performing several key roles at both Sony Corporation and SCE, including Chief Marketing Officer of Sony Corporation, and President and CEO of SCE Europe Limited, in 2011 Mr. House was appointed President and Group CEO of SCE, assuming overall responsibility for the PlayStation business worldwide.