I think the competitive crowd will stick to 1080p and 1440p at 240 and 360 Hz before jumping into 4K 144 Hz. Partly because it's cheaper to have a GPU capable of running 240-360 fps in those games at 1080p/1440p than at 4K. Likewise people prefer that they have this small enough window to look at so they can see the UI easily etc. For most 32" is a massive monitor.Truth - re OLED... But 27 is a weird size. 1440p is optimal for it - but as an example, Sony has ignored 1440p recognizing that most customers are content with HD & 4K. 32 never took off because everyone shifted priority to fast refresh just as the 32 60s came out...but it's a good 4k size
With 144 Hz 4k becoming available at 32, I predict that the larger screen size will be attractive to the competitive crowd - given that a 1/3 larger (24) or 20% larger (27) image on screen and GPUs that can push 4k into the 100s are likely to be seen as advantages. (there will, of course be people who think they need faster refresh than 144 - but do you, really?). Anyway - if the competitive crowd jumps in, the fan boys, wannabes and kids with grandma's cc will help drive prices down for the rest of us.
None of which will benefit me - as I don't intend to wait two more product cycles :/
I do hope the 32" models become a hit so there is more competition, more panel models etc so prices go down and quality up.