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Despite a year full of exciting new smartwatches, tech-enabled clothing and jewelry, and fitness-activity trackers galore, the growth of the wearables market is still on the decline, according to a new report from the research firm eMarketer. It predicts that use will grow only 11.9% in the next year, with that growth rate slowing to single digits in 2019.
"Other than early adopters, consumers have yet to find a reason to justify the cost of a smartwatch, which can sometimes cost as much as a smartphone," the eMarketer forecasting analyst Cindy Liu wrote in the report. "Instead, for this holiday season, we expect smart speakers to be the gift of choice for many tech enthusiasts, because of their lower price points."
"Other than early adopters, consumers have yet to find a reason to justify the cost of a smartwatch, which can sometimes cost as much as a smartphone," the eMarketer forecasting analyst Cindy Liu wrote in the report. "Instead, for this holiday season, we expect smart speakers to be the gift of choice for many tech enthusiasts, because of their lower price points."