Why are so many game companies implementing microtransactions despite the massive negative feedback from their fan base? If you haven’t been following this story, here’s the quick version: Payday 2’s developers once declared the game would never get microtranscations. Then, it did! For $2.50, players could buy drills to potentially unlock specially skinned weapons that could also have better stats than standard weapon drops. Though Payday 2 is not a competitive game—it’s players vs. AI—it felt unfair, especially juxtaposed against the comments made by the developers.