Online Readers Pay More Attention?

[Rich Tate]

According to this study when online readers make a decision to read an article, they read the entire article.

"Nearly two-thirds of online readers, once they chose a particular item to read, read all of the text," said Sara Quinn, director of the Poynter EyeTrack07 project. "Isn't that incredible?"

 

[AaronP]

I can believe that. I can study better when my books are in eBook form <__<.

 

[jmackay]

Wrong.. I just read your blurb and decided it wasn't worth my time to read it

 

[Rich Tate]

Wrong.. I just read your blurb and decided it wasn't worth my time to read it

No no, right.

You decided not to read it, you didn't commit. But i bet you read the whole lead-in, didn't you?

 

[jmackay]

Actually no, I only read part of the quote and got bored . Once I read "read, read" I quit reading. (Haha how many times can you say read in a sentence!)

I also didn't read all of the Intel data over on legitreviews.

 

[Rich Tate]

Damn you!

 

[Tawnos]

Could this be that, in printed form, articles are often chopped up and distributed such that following them becomes a royal pain in the ass?

 

[Martyr]

Could this be that, in printed form, articles are often chopped up and distributed such that following them becomes a royal pain in the ass?

well we get that online with ads alot. nothiing like a big fucking flash ad in your article.

 

[jmackay]

Well unless those ads don't exist for whatever reason

I think it just has to do with the content though. Many online reviews have a lot more pictures in them and thus hold attention better.. I think [H] did an article about this as well, or some other big tech site did.