ODG, Mastercard, and Qualcomm Show Off Augmented Reality Shopping

[DooKey]

Mastercard, Osterhout Design Group, and Qualcomm have created a prototype retail experience using augmented reality glasses. The tech showcase will be displayed with Saks Fifth Avenue clothing in Las Vegas from October 23 to 25. This may end up being the way we shop in the future and that future is looking so bright I gotta wear shades.

The demo uses photorealistic augmented reality, enabling the shopper to look at clothing on the racks and view digital details, such as the price. While looking at a physical item, you can view digital details on the display of your glasses. Mastercard’s Masterpass will authenticate the shopper, using the Qualcomm iris scan tech, which scans your eye to identify you.

 

[Aireoth]

 

[Mugato]

We all know where this is going...IDIOCRACY.

 

[oldmanbal]

weather it's a shitty jingle or advanced ai and vr marketing, there are no ends of the earth you won't be hunted to give up your hard earned money.

 

[cyclone3d]

This is dumb. Are they going to take 360 degree pictures of every single thing?

Buying clothing without trying it on or looking at the actual item to verify that it is not damaged, faulty, etc. is all kinds of stupid.

This is a scheme to replace stores with decently paid workers with warehouses with bottom tier paid workers. And soon after that, fully automated warehouses.