Can you imagine if it was released at $400 all along? Wasnt this supposed to be the original price point? $300 for the rift + $100 for controllers? Man VR would have probably come much further by now because more people would have adopted and more developers would have given it attention seeing the adoption rates high. Also I dont see any newer versions of VR coming around the corner. I've been pretty heavily into the scene and just getting to where we are today was a feat, there has been pretty much nothing regarding next gen in the pipe. 4k screens are too expensive, portable VR hasnt been solved, etc. There's nothing beyond the earliest experimentation phases at the moment. Also Oculus has always been pretty forthcoming with their tech, we'd know about something new by now. $400 is a really good deal for a finish product.