EVGA has been selling 1080ti's with 12GHz memory modules. My guess is a Titan Xp with RGB shroud and faster memory speeds than the stock speed on the Titan Xp. Then again, there's no 'p' on the shroud, so maybe it is something entirely different.... *edit* just realized the normal Titan Xp doesn't have a 'p' on its shroud either, so that probably doesn't mean anything.