NVIDIA Pulling Plug on GPP

"...Ensure that gamers know what they are buying and can make a clear choice..."

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:whistle:
 
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I wonder how much GPP cost Asus and Gigabyte. They had to create new box designs and names for cards and change their web sites.
And how much more will it cost to create new branding not associated to this scandal now that GPP sullied their product/brand?
 
Well done Kyle.


Will and can they shut you down from reviewing their products out of spite?
(No products to test, exiled from conferences, etc)
 
I wonder how much GPP cost Asus and Gigabyte. They had to create new box designs and names for cards and change their web sites.
I hope they lose a lot of customers too. I have used Asus for every new computer I built since 1995. Asus getting on board with GPP made that stop and I will never give them another dollar. Customer hostile actions must have some consequences and I'll do what I can to show them that it has.
 
Well I think the EU and US legal trouble was probably already starting as they were caught early and didn't get the reap the rewards first. They calculate in the losses and do it anyway.

Look at the memory industry. They are getting caught colluding for the 3rd time in 15 yrs right now. If they didn't think they could make more then the fines would cost them they wouldn't do it.'

Make 300,000,000 or make 900,000,000 and pay a gov 30,000, 000. Its idiocy like this that is the problem. They realize scamming us all is actually worth it.
 
Well done Kyle for having the balls to report this. I hope that it has not cost you too much professionally. But if it's any consolation, people who care about their choices and rights need people like you whom are brave enough to stand up and tell us WTF is going on under our noses.

Thank you.

EDIT...

I wonder who just posted this over at LTT YouTube page?!? Sorry, I just couldn't help myself! I just fucking hate glory hunters... :D;)

"Fuck you LTT, you did NOTHING. You stood by and waited as long as you could get away with, no doubt hoping that the dust would settle before the growing negative public opinion, and the fact that nearly every other tech YouTuber and website was reporting on nVidias GPP, forced you to finally report on it, while looking VERY uncomfortable, skirting round the accusations and evidence, and trying your utmost not to fully commit, but because this issue is huge, you were forced to say SOMETHING, as you did not want too many of your viewers accusing you of bias. You feared that nVidia would stop giving you review samples and money, so in return you NEVER DIRECTLY ATTACKED NVIDIA, NOT ONCE. You didn't have the BALLS or the INTEGRITY to stand up to YOUR SPONSOR when your viewers needed you to add your weight to the fight and to try to protect them, and only reported the bare fucking MINIMUM you could get away with, so you could not be accused of working with nVidia.

Now here you are claiming the glory, and that YOU DID IT! You know very well the one tech journalist who can actually take credit for this, hand on heart... FUCK YOU LTT."
 
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We win what? Nvidia is still the only real choice, and there are still no properly priced cards in the market from either side, even though there is only one real choice side. When Intel release a consumer gaming card is when we really start to win.
 
Well done Kyle for having the balls to report this. I hope that it has not cost you too much professionally. But if it's any consolation, people who care about their choices and rights need people like you whom are brave enough to stand up and tell us WTF is going on under our noses.

Thank you.

EDIT...

I wonder who just posted this over at LTT YouTube page?!? :D;)

"Fuck you LTT, you did NOTHING. You stood by and waited as long as you could get away with, no doubt hoping that the dust would settle before the growing negative public opinion, and the fact that nearly every other tech YouTuber and website was reporting on nVidias GPP, forced you to finally report on it, while looking VERY uncomfortable, skirting round the accusations and evidence, and trying your utmost not to fully commit, but because this issue is huge, you were forced to say SOMETHING, as you did not want too many of your viewers accusing you of bias. You feared that nVidia would stop giving you review samples and money, so in return you NEVER DIRECTLY ATTACKED NVIDIA, NOT ONCE. You didn't have the BALLS or the INTEGRITY to stand up to YOUR SPONSOR when your viewers needed you to add your weight to the fight and to try to protect them, and only reported the bare fucking MINIMUM you could get away with, so you could not be accused of working with nVidia.

Now here you are claiming the glory, and that YOU DID IT! You know very well the one tech journalist who can actually take credit for this, hand on heart... FUCK YOU LTT."
He(they) will be as oblivious to this as LTT was to the GPP :)
 
We win what? Nvidia is still the only real choice, and there are still no properly priced cards in the market from either side, even though there is only one real choice side. When Intel release a consumer gaming card is when we really start to win.

Nvidia may still be the only real choice to some people but we all win by not having companies saddled by a crappy program that is forced upon them.

Nvidia made its play and got spanked. Just like Intel did long ago. People still buy intel as it was the only real choice. However we get the choice to support them or not by knowledge of events past.

Kyle gets the credit for breaking the story and to many of us his unbiased view just increased in value. I hope he continues to review products (Nvidia included) and do his thing. Unfortunately other sites and people have no balls to call it like it is and speak up. It’s also good to know who those are so you know their opinion may be tainted by corporations and money.
 
Idk I would think this would of been reviewed by their expansive lawyers first. They could of just completely ignored their lawyers recommendation. I think the bad press and push backs from their biggest customers got to them. If I was Dell or something I would of told them fuck off and go to AMD.

It's about the risk evaluation. If management thinks the projected increase in revenue is more than the calculated cost of risk, then full speed ahead.
 
I cant believe they actually did this.

You have to figure that this was heading to court particularly in light of what Kyle had reported on Dell and HP refusing to get on board. It's hard to see how nVidia could blackball two of the top PC OEMs while forcing smaller guys to get on board to avoid confrontation with nVidia.
 
You have to figure that this was heading to court particularly in light of what Kyle had reported on Dell and HP refusing to get on board. It's hard to see how nVidia could blackball two of the top PC OEMs while forcing smaller guys to get on board to avoid confrontation with nVidia.
Thats fair enough. Just the whole thing is nuts. Greed is always the downfall isnt it?
 
Greed is always the downfall isnt it?

Indeed, it's kind of hard to see how this program was really going to help nVidia anyway, at least directly. While it made things harder for AMD I don't see how GPP would have led to increased sales for nVidia. So in the end they had to pull the program and take a huge PR hit among the gaming crowd. But as I've said before, I don't think that this program one way or the other makes much difference if nVidia has compelling GPUs and for gaming over the last two years nVidia has been quite dominant especially at the upper end.

The real test of the fallout over this is going to be how the next gen GPUs stack up, If nVidia can replicate its consumer level success of Pascal, much will be forgiven. Any major slip ups and the errors will be compounded by the aftertaste of GPP.
 
Thank you Kyle. Thank you for fighting for all of us consumers, for making our voices heard as well. Thank you for taking the fight even when you know it will be hard and that you will take shit for it and likely be "punished" by not receiving products for review and being shut out of meetings/conferences.
Even big corporations need to know they have to play by the rules.

It is for things like this I keep coming back to [H]ardOCP, that I know you can be trusted to tell the truth, that the reviews will be fair and show what's what.
Big thumbs up.
 
I must be blind and can't find it here but I read over on the AMD subreddit:

4 hours ago NVIDIA told me I would be cut off if I published the GPP story. Since I did that, they will not reply to any of my emails, so I suspect that bridge is burned forever. AMD is obviously happy over it, as you would expect. As for AIBs, we are not into new video card season yet, but I would guess that it is very possible that NVIDIA will forbid them from sampling HardOCP with NV GPU cards. It will be interesting if NVIDIA pushes the AIBs to pull advertising from my site, which I figure will happen too. So all in all, it is likely this will put an end to HardOCP, but I knew that when I published the story. Not crying over spilt milk here, just discussing the facts around the situation.

Is that true that this could cause HardOCP to go under? If so, how do I make a donation through PayPal? I'm currently using Patreon but would like to give a little extra through a one time donation. i've known about HardOCP for years and only recently started reading it, enjoying the articles and the format of the website that makes it easy to browse. Only a few weeks later you broke this story and that captured me as a reader and moreso as a conservative that has been reading more politics over the past couple years it was so refreshing to see someone with integrity where they are willing to take the insults and economic backlash to give consumers information that would otherwise be hidden.
 
If Nvidia had taken HardOCP to court, yes, it would have been possible. But instead they've thrown in the towel.

That would be interesting.

Mainly they would need to prove what Kyle said was false. I don’t believe they can. The bankruptcy through court proceedings may work but it also doesnt change the truth.

Imagine how many people they would stand to lose over that behavior and word of mouth advertising?

Maybe they had someone with a brain that on oversight said this would be horrible and the easiest and safest thing was to not say something and just cancel and let it die.

I have no doubt they may try it again. It may be different next time and sneakier. It also may not be as they know some people like Kyle and others would speak up.

While they may blackball Kyle they also lose when they do. That may be insignificant in dollar terms but you could argue how that insignificance just undercut them.

Time will tell. Hope HardOCP doesn’t close its doors. Reviews from consumers suck ass compared to reviews we get here.
 
[H] is not going anywhere folks as long as Kyle has the support of the enthusiast community and even if he looses that it will damn near impossible to keep El Chingón down
 
Nvidia may still be the only real choice to some people but we all win by not having companies saddled by a crappy program that is forced upon them.

Nvidia made its play and got spanked. Just like Intel did long ago. People still buy intel as it was the only real choice. However we get the choice to support them or not by knowledge of events past.

Kyle gets the credit for breaking the story and to many of us his unbiased view just increased in value. I hope he continues to review products (Nvidia included) and do his thing. Unfortunately other sites and people have no balls to call it like it is and speak up. It’s also good to know who those are so you know their opinion may be tainted by corporations and money.

As just a consumer I just keep on going like nothing has changed, which it hasn't as gpu's still cost too much and still would had. The winners are the oems not being shackled by this. Would it have decreased the availability through ransom of parts from one company over another? Maybe. But the biggest players like Microsoft, sony and Nintendo will still keep going with the best for their situation, and in those markets the consumer has no choice, you buy a switch you have to use NVidia, you buy an xbox, you have to use an ati. You don't have hardware choice luxuries there to base your purchase on, just the games.

As for other sites, what other sites? :p Linus is a fool who just plays with shop inventory and has no tips at all. Only the new guys will benefit from this as they don't realise the only place to trust a review is here. Everyone else relies upon the sponsorships and crumbs thrown their way and don't have anything critical to say, so it's not a review but more of a thanks for your pity article. They weren't there when Kyle decided that power supply reviews were all garbage and made the program he now goes by. The only real reviews are by Kyle and the staff here as they'll say the good and the bad as real things that actually matter to us, not crap like how great the packaging around a turd is. As for unbiased view increasing in value, well, unless you know that Kyle already has that, you could easily scoff at that remark due to it being very heavily ati / amd focused around here lately. That increase in credibility happens when the winds change, and I have confidence Kyle will shift with it as he has done in the past as there are no company loyalties here, just product. THAT is what makes the [H] great. EDIT: it might say 2007 on my join date, but I've been around these parts since this first started going on 20 years now. :) Damn, Kyle's really kept it together for quite a long time now. :)
 
personally i expect Nvidia to wait a bit refurbish the idea rebrands it and bring it back in another form
 
If Nvidia had taken HardOCP to court, yes, it would have been possible. But instead they've thrown in the towel.

I'm by no means a legal expert but I couldn't imaging Nvidia would sue [H]. I mean the story was true. I know you can be sued for liable and slander but reporting a story that is actually true and not really in dispute... That's just journalism. I wouldn't think they'd have a case.
 
I'm by no means a legal expert but I couldn't imaging Nvidia would sue [H]. I mean the story was true. I know you can be sued for liable and slander but reporting a story that is actually true and not really in dispute... That's just journalism. I wouldn't think they'd have a case.

Exactly. Also, if they were to sue they would probably have to make public the exact details of the GPP in court, which they obviously wouldn't want to do.
 
Kyle,

I just want to say thank you. I've been reading your site for over 15 years.. maybe 20? I respect that you just dont give one damn about political correctness or being paid off. As a financial writer I find it refreshing to read your articles. Your exposure of the AMD-Intel GPU relationship was heavy!! and while you took some heat I always thought it would pan out and it did. Exposing the crap that Nvidia tried to pull took balls and thats awesome.

Nvidia is getting to be much like Intel (aka fun and games, manipulation etc). Glad to see you threw a monkey wrench in those games.
 
We win what? Nvidia is still the only real choice, and there are still no properly priced cards in the market from either side.

Do you have a Ti or a Titan? If not, then you have more choices than just Nvidia.
The pricing and availability is regional. Not everywhere is cheap power and miners. Some countries are already unprofitable to mine in.
The prices you Americans pay now are equivalent to mark up many other countries have to deal with, in normal times without mining..
 
Do you have a Ti or a Titan? If not, then you have more choices than just Nvidia.

Until Nvidia releases the 11-series, and then we have to wait another year for AMD to catch back up to second place in performance and fourth or fifth in power, from fourth or fifth in performance and too far behind in power to mention. Repeat every few years.

[and it's not like I wish it were that way]
 
Until Nvidia releases the 11-series, and then we have to wait another year for AMD to catch back up to second place in performance and fourth or fifth in power, from fourth or fifth in performance and too far behind in power to mention. Repeat every few years.

[and it's not like I wish it were that way]

Been 2 years since Pascal launched. So I expect something soon. When pascal was so fast and AMD was late, I kept saying Nvidia wont be releasing anything anytime soon due to the performance gap and they might sit on their ass and milk pascal as long as they can. I got hammered by everyone without naming people that oh I am smoking crack. Nvidia will double down and release a refresh next year, or at the very least end of 2018. I really want to see those people come back and post lol. Now its 2 years since nvidia announced pascal and no refresh at all.

I think Nvidia sat on their asses and milked pascal. I feel like they didn't want to be competing with themselves. Now that might bite them in the ass too. What if 7nm gives AMD what they need what Nvidia was able to do with pascal at TSMC. Make it leaner and clock the shit out of it. if that happens AMD might be competitive with whatever they have coming. I wouldn't be surprised to see Nvidia not able to match what they did with pascal.
 
Until Nvidia releases the 11-series, and then we have to wait another year for AMD to catch back up to second place in performance and fourth or fifth in power, from fourth or fifth in performance and too far behind in power to mention. Repeat every few years.

[and it's not like I wish it were that way]

Lisa is queen of understatement..
She had Some positive things to say about the results from 7nm gpu testing (basically alluded to it going well, better than expected). I can't find those exact earnings call quotes but there is this;

"We have a 7nm GPU based on Vega that we'll sample later this year. We have a 7nm server CPU that we'll sample later this year. And then, obviously, we have a number of products that are planned for 2019 as well. So it's a very, very busy product season for us. But we're pleased with the sort of the execution on the product roadmap,"

They will launch next year if they are already sampling. So don't write AMD off just because nvidia may get a small die refresh out nov-dec this year, if they can hold it together and have enough gddr6..

AMD did drop the ball last few years with being late. They're practically caught up to Intel under new leadership now, so I wouldn't write off gpus in coming years now that Raja is gone.
 
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I wouldn't be surprised to see Nvidia not able to match what they did with pascal.

I'll bet they have their replacement ready- and I'll bet that it'll be fast enough. Watching Nvidia since their inception with the Riva series, there's one thing they do, and that's execute.
 
so I wouldn't write off gpus in coming years now that Raja is gone.

I don't ever write off AMD, but I do temper my expectations. I also have no illusions about how long it takes to produce a new GPU, so while I appreciate Lisa Su channeling her inner Jen, my expectations will remain tempered ;).

[and as always, I'd love to be proven wrong!]
 
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