Nvidia Files 3080, 4080, 5080 Trademarks - To Hinder AMD Navi Branding?

O

odditory

Supreme [H]ardness
Joined
Dec 23, 2007
Messages
6,482
Nvidia has filed before the European Union Intellectual Property Office for ownership of the numbers 3080, 4080 and 5080 in an apparent attempt to stop AMD from using the nomenclature for the red chipmaker's upcoming Navi gaming graphics cards.

It goes without saying that branding is just as important as the product itself. AMD doesn't have a history of consistency when it comes to branding its graphics card. In the last 10 years, AMD graphics cards have gone through different naming schemes in the likes of Radeon HD, Radeon R5/R7/R9, Radeon RX and recently, Radeon VII. If the leaks are right, the chipmaker might once again switch it up with Navi.

https://www.guru3d.com/news-story/nvidia-files-trademarks-for-30804080-and-5080.html
https://www.tomshardware.com/news/nvidia-amd-navi-3080-4080-5080-trademarks,39435.html
 
Last edited:
...or just to protect their own branding going forward?

Their top consumer parts have had a number ending in 80 for a very long time. This is just that trend projecting forward.

They don't want to end up where Intel did when Cyrix stole their x86 branding going forward with 586 and 686, forcing Intel to come up with a new brand name (Pentium) and spend more money than they otherwise would have to market it.
 
Last edited:
So you use 3181 4181 5181 ?


From Guru3d:
NVIDIA now has requested trademarks for "3080", "4080" and "5080". You can read about it on EUIPO (European Union Intellectual Property Office) where the claim has been filed, let me also reiterate that the trademarks have not been granted just. And quite honestly, I doubt you can trademark numbers
Click to expand...
 
I can't imagine trademarking a number sequence alone should be honored. AMD and Intel have offered CPUs with rather similar numerical designations and (thankfully) Intel did not try to stop AMD from using the 2000s to name their Ryzen chips because Intel used them for their Sandy Bridge in the past. Same thing goes with numerical markers for chipsets which are usually pretty similar.
 
RobCalleg said:
What’s stopping them from trademarking every number from one to a million?
Click to expand...

To play devil's advocate, what was stopping AMD from using any number from one to a million, other than the exact next one in Nvidia's numbering sequence?

The coattail riding is more than coincidence. That's not to say AMD was wrong for doing it though. Capitalism = death match.
 
Last edited:
I can't see this being accepted by the trademark office, but it is Europe. Dumber things have happened
 
it'd be really fun if they both released 3080 gpu's at the same time.
 
Honestly I can't see amd releasing cards with 3080 names. In my opinion it hurts what little good reputation they have. The GeForce and Radeon monikers have been with us so long, why not change that?
 
RanceJustice said:
I can't imagine trademarking a number sequence alone should be honored. AMD and Intel have offered CPUs with rather similar numerical designations and (thankfully) Intel did not try to stop AMD from using the 2000s to name their Ryzen chips because Intel used them for their Sandy Bridge in the past. Same thing goes with numerical markers for chipsets which are usually pretty similar.
Click to expand...

You can't trademark a number in the USA.
 
Zarathustra[H] said:
Their top consumer parts have had a number ending in 80 for a very long time.
Click to expand...

For about 11 years actually. (GTX 280 in 2008 on to present day.) I wouldn’t call it a very long time, but it is compared to AMDs near constant tweaks.
 
ati 8500, nvidia 8500, intel e8500
ati 9800/9700/9600, nvidia 9800/9600, intel i7 9700/9800, amd a8-9600
amd r7 260/r9 280, nvidia gtx 260/280
amd 480, nvidia gtx 480
athlon 4200/4400/4600, geforce 4 4200/4400/4600
amd 5800/5600 series (5850, 5870 etc), geforce 5800/5600, amd a10-5800
amd 580, nvidia gtx 580, intel 500 series ssds, intel 500 graphics
ati 790/780 chipset, gtx 780,
nvidia 750ti, intel i5 750, intel sdd 750
nvidia 960, 970, 980, intel i7 960/970/980
ati 2000/3000/4000/5000/6000/7000 series, intel i3/i5/i7 2000/3000/4000/5000/6000/7000 processors.
...

I've lost track of what numbers represent what model/brand/product category a long time ago.
 
serpretetsky said:
ati 8500, nvidia 8500, intel e8500
ati 9800/9700/9600, nvidia 9800/9600, intel i7 9700/9800, amd a8-9600
amd r7 260/r9 280, nvidia gtx 260/280
amd 480, nvidia gtx 480
athlon 4200/4400/4600, geforce 4 4200/4400/4600
amd 5800/5600 series (5850, 5870 etc), geforce 5800/5600, amd a10-5800
amd 580, nvidia gtx 580, intel 500 series ssds, intel 500 graphics
ati 790/780 chipset, gtx 780,
nvidia 750ti, intel i5 750, intel sdd 750
nvidia 960, 970, 980, intel i7 960/970/980
ati 2000/3000/4000/5000/6000/7000 series, intel i3/i5/i7 2000/3000/4000/5000/6000/7000 processors.
...

I've lost track of what numbers represent what model/brand/product category a long time ago.
Click to expand...

I was just thinking about all those models yesterday when I saw the news post about the new numbers.
AMD and Nvidia flip flopping between 3 and 4 digit models every now and then.
 
odditory said:
To play devil's advocate, what was stopping AMD from using any number from one to a million, other than the exact next one in Nvidia's numbering sequence?

The coattail riding is more than coincidence. That's not to say AMD was wrong for doing it though. Capitalism = death match.
Click to expand...

thing is has amd ever specifically called it the 3080 at any point though or has that just been the rumor mills calling it that? (i honestly don't know which is why i'm asking). almost feels like the bullshit z390 chipset that amd never mentioned and never had any plans of releasing. i'd laugh though if it was all bait and amd just calls it the RX 670/680 and caused nvidia to trademark that stuff for no reason.
 
sirmonkey1985 said:
thing is has amd ever specifically called it the 3080 at any point though or has that just been the rumor mills calling it that? (i honestly don't know which is why i'm asking). almost feels like the bullshit z390 chipset that amd never mentioned and never had any plans of releasing. i'd laugh though if it was all bait and amd just calls it the RX 670/680 and caused nvidia to trademark that stuff for no reason.
Click to expand...

A chipset is one thing, its cheeky but not all that bad. People don't get into fistfights over chipsets. Nobody puts a big fat "X470" badge on their PC. But Primary-Product lines like GPUs? That's just slimy
 
serpretetsky said:
ati 8500, nvidia 8500, intel e8500
ati 9800/9700/9600, nvidia 9800/9600, intel i7 9700/9800, amd a8-9600
amd r7 260/r9 280, nvidia gtx 260/280
amd 480, nvidia gtx 480
athlon 4200/4400/4600, geforce 4 4200/4400/4600
amd 5800/5600 series (5850, 5870 etc), geforce 5800/5600, amd a10-5800
amd 580, nvidia gtx 580, intel 500 series ssds, intel 500 graphics
ati 790/780 chipset, gtx 780,
nvidia 750ti, intel i5 750, intel sdd 750
nvidia 960, 970, 980, intel i7 960/970/980
ati 2000/3000/4000/5000/6000/7000 series, intel i3/i5/i7 2000/3000/4000/5000/6000/7000 processors.
...

I've lost track of what numbers represent what model/brand/product category a long time ago.
Click to expand...

Let's be realistic here.. picking a random number that your opponent has used in their history is one thing, picking their next-in-line name, based on nearly 11 years of consistency, is completely different.
 
auntjemima said:
Let's be realistic here.. picking a random number that your opponent has used in their history is one thing, picking their next-in-line name, based on nearly 11 years of consistency, is completely different.
Click to expand...
I'm not defending AMD. I have no argument. Just personal opinion of how little i care at this point about model numbers in computer components.
Zarathustra[H] said:
They don't want to end up where Intel did when Cyrix stole their x86 branding going forward with 586 and 686, fording Intel to come up with a new brand name (Pentium) and spend more money than they otherwise would have to market it.
Click to expand...
Whatever happend to Hexium or Septium processors. I guess they just don't have the same ring?
What about Decium. "Decimate your opponents!". Man, im like a marketing genius or something.
 
if EU allows this, it would be one of the dumbest things to get trademarked in the history of dumb things that got trademarks.
 
If I were in AMD marketing and those stupid trademarks were granted, I'd just chuck a 5 on the end. For the lulz.
 
I'm not sure about the EU, but in the US, the trademarks wouldn't go through without proof that the names had been used in commerce. That proof would basically be Nvidia submitting stuff like agreements with their CMs which specify those names.

So, in the US, those names wouldn't go through unless Nvidia proved that they were real.
 
Zarathustra[H] said:
...or just to protect their own branding going forward?

Their top consumer parts have had a number ending in 80 for a very long time. This is just that trend projecting forward.

They don't want to end up where Intel did when Cyrix stole their x86 branding going forward with 586 and 686, fording Intel to come up with a new brand name (Pentium) and spend more money than they otherwise would have to market it.
Click to expand...

This is the reality. They are just trying to protect their branding scheme.
 
You cannot TM a number it is too generic. Only a name......this is the very reason for "Pentium."
 
Is it fashionable for lawyers to be passive-aggressive nowadays?
 
You must log in or register to reply here.
Back
Top