Nvidia Files 3080, 4080, 5080 Trademarks - To Hinder AMD Navi Branding?

Discussion in 'HardForum Tech News' started by odditory, May 26, 2019.

  1. odditory

    odditory [H]ardness Supreme

    Messages:
    5,523
    Joined:
    Dec 23, 2007
    Nvidia has filed before the European Union Intellectual Property Office for ownership of the numbers 3080, 4080 and 5080 in an apparent attempt to stop AMD from using the nomenclature for the red chipmaker's upcoming Navi gaming graphics cards.

    It goes without saying that branding is just as important as the product itself. AMD doesn't have a history of consistency when it comes to branding its graphics card. In the last 10 years, AMD graphics cards have gone through different naming schemes in the likes of Radeon HD, Radeon R5/R7/R9, Radeon RX and recently, Radeon VII. If the leaks are right, the chipmaker might once again switch it up with Navi.


    https://www.guru3d.com/news-story/nvidia-files-trademarks-for-30804080-and-5080.html
    https://www.tomshardware.com/news/nvidia-amd-navi-3080-4080-5080-trademarks,39435.html
     
    Last edited: May 26, 2019
  2. Zarathustra[H]

    Zarathustra[H] Official Forum Curmudgeon

    Messages:
    28,301
    Joined:
    Oct 29, 2000
    ...or just to protect their own branding going forward?

    Their top consumer parts have had a number ending in 80 for a very long time. This is just that trend projecting forward.

    They don't want to end up where Intel did when Cyrix stole their x86 branding going forward with 586 and 686, forcing Intel to come up with a new brand name (Pentium) and spend more money than they otherwise would have to market it.
     
    Last edited: May 29, 2019
  3. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

    Messages:
    6,790
    Joined:
    Jul 29, 2009
    So you use 3181 4181 5181 ?


    From Guru3d:
     
  4. wyqtor

    wyqtor Limp Gawd

    Messages:
    399
    Joined:
    Dec 30, 2011
    Navi RX 3090 will do just fine. :)
     
    Jim Kim and Pieter3dnow like this.
  5. RanceJustice

    RanceJustice [H]ardness Supreme

    Messages:
    5,993
    Joined:
    Jun 9, 2003
    I can't imagine trademarking a number sequence alone should be honored. AMD and Intel have offered CPUs with rather similar numerical designations and (thankfully) Intel did not try to stop AMD from using the 2000s to name their Ryzen chips because Intel used them for their Sandy Bridge in the past. Same thing goes with numerical markers for chipsets which are usually pretty similar.
     
    DedEmbryonicCe11 and Darth Kyrie like this.
  6. RobCalleg

    RobCalleg Limp Gawd

    Messages:
    129
    Joined:
    Nov 15, 2018
    What’s stopping them from trademarking every number from one to a million?
     
  7. odditory

    odditory [H]ardness Supreme

    Messages:
    5,523
    Joined:
    Dec 23, 2007
    To play devil's advocate, what was stopping AMD from using any number from one to a million, other than the exact next one in Nvidia's numbering sequence?

    The coattail riding is more than coincidence. That's not to say AMD was wrong for doing it though. Capitalism = death match.
     
    Last edited: May 26, 2019
    Trimlock and ZeroBarrier like this.
  8. travm

    travm Limp Gawd

    Messages:
    346
    Joined:
    Feb 26, 2016
    I can't see this being accepted by the trademark office, but it is Europe. Dumber things have happened
     
  9. cyklondx

    cyklondx Limp Gawd

    Messages:
    254
    Joined:
    Mar 19, 2018
    it'd be really fun if they both released 3080 gpu's at the same time.
     
  10. travm

    travm Limp Gawd

    Messages:
    346
    Joined:
    Feb 26, 2016
    Honestly I can't see amd releasing cards with 3080 names. In my opinion it hurts what little good reputation they have. The GeForce and Radeon monikers have been with us so long, why not change that?
     
  11. KazeoHin

    KazeoHin [H]ardness Supreme

    Messages:
    7,842
    Joined:
    Sep 7, 2011
    You can't trademark a number in the USA.
     
    Darth Kyrie likes this.
  12. Nolan7689

    Nolan7689 [H]ard|Gawd

    Messages:
    1,384
    Joined:
    Jun 5, 2015
    For about 11 years actually. (GTX 280 in 2008 on to present day.) I wouldn’t call it a very long time, but it is compared to AMDs near constant tweaks.
     
  13. serpretetsky

    serpretetsky [H]ard|Gawd

    Messages:
    1,697
    Joined:
    Dec 24, 2008
    ati 8500, nvidia 8500, intel e8500
    ati 9800/9700/9600, nvidia 9800/9600, intel i7 9700/9800, amd a8-9600
    amd r7 260/r9 280, nvidia gtx 260/280
    amd 480, nvidia gtx 480
    athlon 4200/4400/4600, geforce 4 4200/4400/4600
    amd 5800/5600 series (5850, 5870 etc), geforce 5800/5600, amd a10-5800
    amd 580, nvidia gtx 580, intel 500 series ssds, intel 500 graphics
    ati 790/780 chipset, gtx 780,
    nvidia 750ti, intel i5 750, intel sdd 750
    nvidia 960, 970, 980, intel i7 960/970/980
    ati 2000/3000/4000/5000/6000/7000 series, intel i3/i5/i7 2000/3000/4000/5000/6000/7000 processors.
    ...

    I've lost track of what numbers represent what model/brand/product category a long time ago.
     
    AaronGant and N4CR like this.
  14. Zepher

    Zepher [H]ipster Replacement

    Messages:
    16,825
    Joined:
    Sep 29, 2001
    I was just thinking about all those models yesterday when I saw the news post about the new numbers.
    AMD and Nvidia flip flopping between 3 and 4 digit models every now and then.
     
  15. sirmonkey1985

    sirmonkey1985 [H]ard|DCer of the Month - July 2010

    Messages:
    21,442
    Joined:
    Sep 13, 2008
    thing is has amd ever specifically called it the 3080 at any point though or has that just been the rumor mills calling it that? (i honestly don't know which is why i'm asking). almost feels like the bullshit z390 chipset that amd never mentioned and never had any plans of releasing. i'd laugh though if it was all bait and amd just calls it the RX 670/680 and caused nvidia to trademark that stuff for no reason.
     
    auntjemima likes this.
  16. KazeoHin

    KazeoHin [H]ardness Supreme

    Messages:
    7,842
    Joined:
    Sep 7, 2011
    A chipset is one thing, its cheeky but not all that bad. People don't get into fistfights over chipsets. Nobody puts a big fat "X470" badge on their PC. But Primary-Product lines like GPUs? That's just slimy
     
  17. auntjemima

    auntjemima [H]ardness Supreme

    Messages:
    4,876
    Joined:
    Mar 1, 2014
    Let's be realistic here.. picking a random number that your opponent has used in their history is one thing, picking their next-in-line name, based on nearly 11 years of consistency, is completely different.
     
  18. serpretetsky

    serpretetsky [H]ard|Gawd

    Messages:
    1,697
    Joined:
    Dec 24, 2008
    I'm not defending AMD. I have no argument. Just personal opinion of how little i care at this point about model numbers in computer components.
    Whatever happend to Hexium or Septium processors. I guess they just don't have the same ring?
    What about Decium. "Decimate your opponents!". Man, im like a marketing genius or something.
     
    TheOne&OnlyZeke and N4CR like this.
  19. MrDeaf

    MrDeaf Limp Gawd

    Messages:
    428
    Joined:
    Jun 9, 2017
    if EU allows this, it would be one of the dumbest things to get trademarked in the history of dumb things that got trademarks.
     
  20. Oldmodder

    Oldmodder Gawd

    Messages:
    707
    Joined:
    Aug 24, 2018
    AMD go 50XX,,,, which make good sense in this their 50 year of existence.
     
  21. viivo

    viivo [H]ard|Gawd

    Messages:
    1,248
    Joined:
    Sep 7, 2005
    You're fired.



    OHH FU--
     
  22. N4CR

    N4CR 2[H]4U

    Messages:
    3,833
    Joined:
    Oct 17, 2011
    If I were in AMD marketing and those stupid trademarks were granted, I'd just chuck a 5 on the end. For the lulz.
     
    Krazy925 likes this.
  23. Thunderdolt

    Thunderdolt Limp Gawd

    Messages:
    242
    Joined:
    Oct 23, 2018
    I'm not sure about the EU, but in the US, the trademarks wouldn't go through without proof that the names had been used in commerce. That proof would basically be Nvidia submitting stuff like agreements with their CMs which specify those names.

    So, in the US, those names wouldn't go through unless Nvidia proved that they were real.
     
  24. This is the reality. They are just trying to protect their branding scheme.
     
  25. Shikami

    Shikami Gawd

    Messages:
    640
    Joined:
    Apr 5, 2010
    You cannot TM a number it is too generic. Only a name......this is the very reason for "Pentium."
     
  26. Nobu

    Nobu 2[H]4U

    Messages:
    3,174
    Joined:
    Jun 7, 2007
    Is it fashionable for lawyers to be passive-aggressive nowadays?