HBM may be marginally more expensive than GDDR6 but as Samsung is ramping up production of HBM as it does better with real time analysis on sensor data and other things its costs are going down, mean while decreasing production of GDDR6 is bringing its prices up so the cost difference may not actually be terribly different but due to the nature of the spec it does limit memory configurations making it harder to get into specific price segments. That said, honestly "only matching" the second fastest card on the market at stock speeds isn't something I would consider bad. I mean who out there who owns a 1080TI is jumping up and down saying how badly they need the 2080TI compare that to the people out there who are running say 980's or older, looking for an upgrade and weeping at the cost of the 2080's if nothing else this will force a price shift and bring up some nice bundle packages come March.
But nVidia padded their pricing, got the early adopters at the higher price so they can afford to price theirs lower than AMD's at this point to make theirs the clear choice AMD with the smaller margins from their cards can't as easily afford to drop the prices so they will probably offer gaming bundles to prop up the value of the card purchase. In either event come March we should see some changes that will only benefit us all.It would only maybe force the NVIDIA prices down if it was $100 cheaper but it's not.
Don't forget dlss......that still hasnt made an appearance in a game yet.
Also the RTX 2060 is pretty underwhelming in every way. The move from the GTX 960 to the GTX 1060 was a way better deal than the move from the GTX 1060 to RTX 2060 will ever be.
We would not have seen a 7nm consumer Vega otherwise.I mean, I am a little underwhelmed as well. All AMD are doing with the VII is continuing the price curve that nVidia has started. 2080 levels of performance for slightly less than 2080 pricing isn't exactly getting me hot under the collar. Sure, 16GB is nice, but it is missing the RT and DLSS kind of value-adds. I would have been far more impressed with some disruptive pricing. Alas.
Everybody loves lower prices but at those numbers that wouldn’t be “better value” that would be total market disruption. A 2080 at $600 would put the 2060 in the < $200 mark which would make every previous gen component completely unsellable. NVidia’s partners would shit a brick, not to mention the fact given the yields on the 2000 series and their die sizes paired with the costs with GDDR6 I’m not even sure they would be breaking even at that point.I'm personally not arsed about RT/DLSS either, I just want as much rasterisation performance as possible for my money. But objectively speaking they do add value, it's just that value ranges from "Nothing" to "Must own" depending on the person.
Frankly, as much as it hurts to say, depending on the actual retail prices (vs the MSRP), the RTX 2080 actually is better value. If this came in at $600 it would be a much more interesting launch for like-minded people. $500 and the internet would be on fire.
I’m not convinced that there is room to do either of those and keep margins up.He thinks the $350 2060 is a great deal, and I have to disagree with him. A $250 2060, that would have been a real deal. 6GB VRAM for $350 cards is ridiculous and insulting. An 8GB 2060 at $300, that would have been awesome. $350 for an 8GB version, still good. BUt I'm sorry 6GB really limits the lifespan of this card.
I'm not all that worried about RT/DLSS as value-adds. I am seriously worried about the shifting price curve and erosion of value. I would have rather seen a card that competes versus a 2060 for sub-$300, than chasing the halo products. Unless you can claim the halo crown that's a losing endeavor every time.
To be fair to NVIDIA, the issue with ray tracing isnt the hardware, its lazy ass developers.
I predict ray tracing still won't be viable in 2021. People with a $1000 card have no interest in running a game at 1080p.AMD has 2 years to get ray tracing. Next gen cards from nvidia will have way better rtx. Then everyone go its the card that the 2080 should of been.