NBA 2K19 senior producer Rob Jones clarified the studio's take on microtransactions in the game. When questioned about changes to the in-game currency in NBA 2K19 called VC, he had this to say, "VC is an unfortunate reality of modern gaming." "Every game, at some point, in some way has currency and they're trying to get additional revenue from each player that plays the game." He goes on to lament having to make players grind their way to the top by stating the the long grind is a "choice, and not a force". We know nowadays that most people don't have the patience to work their way to the top. They just wanna be there right away. So, you know, we look at it as, oh it's an opportunity for us to allow you to skip the grind, but then if the grind is too long, like some people felt last year, they're gonna sit there and they're gonna go 'well, you knew the grind was too long to begin with."