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This is a pretty damn clever way to raise money to fund a free concert tour. Even Spotify called it a "clever stunt."
In this YouTube post Vulfpeck’s frontman Jack Stratton claims that for each Spotify user that streams “Sleepify”—which is comprised of ten tracks of complete silence—on repeat throughout the night, the band will make $4. If enough people do it, that could help it fund a free tour, which Stratton claims will visit the cities that stream the album the most.