Absolutely. Price/performance importance is correct. I went with 1080 only because I want to be sure that I will be safe for anything getting released in next 3 years and being able to play it on 1440p 144hz monitor. When volta or the next iteration after it comes I won't probably even bother with top end and will go once again with x70 card cause it will fit this resolution the best just like 970 was perfect for 1080p 144hz gaming last time. Your current res and quality define what you need, not if it's full or not full chip or that something better is on the horizon. There always will be and you will always lose some value. I hate people in constant waiting mod with hardware older than 5 years.