One important thing, if you buy this card - be very, very cautious, when removing sticker from fans, because you may ruin your card.
This is Official MSI rep reply regarding fans ramping up to 100% from Official MSI forums:
"We discussed this internally and the fan issue (fan2 @100%) is most likely caused by the sticker.
Many fans can withstand the removal of the sticker without any damage but a small amount of fans seem to get damaged.
Our production has already stopped using these stickers.
So we recommend all users that suffer from this issue to return the card to the point of purchase for warranty service."
I thank MSI for making my choice easy -- Gigabyte it is.