MSI Enters Memory Market

Why??? the market is saturated isn't it...

How much do you know about Avexir? Its not a household name, an I know I haven't given them much thought when I see them. Whether you like them or not, MSI is a major player in the components world. If you are NOT Corsiar, Kingston, Gskill, Crucial, Samsung, maybe Mushkin, then how many people even know you exist? MSI will get a little more sales from brand recognition for someone. And if it turns out to be great RAM then maybe the reviews will get people looking at who makes the sticks.
 
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