What I like about the Frozr series is the beefed-up cooling. What I REALLY like about it is that this translates directly to me overclocking the hell out of them (my GTX 275 went pretty freaking high and didn't go beyond like 78c under load)
I remember my very first 'awesome' video card: MSI FX5700, came with Morrowind! It played quite well with Command and Conquer: Generals, too. Ah, good times. My first socket 462 and 939 motherboards were MSI, too.