A new poll from The Hollywood Reporter/ Morning Consult has found that many Americans find the cost of cable TV and satellite to be too high. 90% of respondents indicated that price was a factor when deciding to subscribe to a TV or streaming service. 56% found the high costs associated with cable TV to be "unaffordable" and 47% of survey takers thought satellite was too expensive also. Only 17% of respondents thought streaming was "unaffordable." 72% of those that have cut the cord have little to no interest in resubscribing. Younger people tend to play video games, watch short-form Youtube and pay attention to social media instead of watching TV in general. The poll can be found here. Comcast lost 106,000 cable television subscribers in the most recent quarter while DirecTV shed 346,000 and Charter Communications lost 66,000. With cord-cutting rampant, it's instructive to know exactly why so many consumers are ditching pay TV in favor of streaming. "People are just homing in on affordability, especially younger consumers," says Morning Consult vp Tyler Sinclair.