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cageymaru
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Why AMD FreeSync is beating Nvidia G-Sync on monitor selection and price.
Why AMD FreeSync is beating Nvidia G-Sync on monitor selection and price
I thought it was going to be a Red vs Green article, but then I saw that the information for the article was coming from representatives of the actual monitor manufacturers. Really interesting article because of the viewpoints expressed. Should read it from beginning to end as it is very informative.
Here's what I found the most interesting that I hadn't considered in the past as I'm a throw more power at it type of person.
Some display makers say Nvidia’s module requires more room inside the monitor enclosure. While that may not seem like a big deal, creating a custom product design for one type of monitor raises development costs considerably, says Minhee Kim, a leader of LG’s PC and monitor marketing and communications. By comparison, Kim says, AMD’s approach is more open, in that monitor makers can include the technology in their existing designs.
“Set makers could adopt their technology at much cheaper cost with no need to change design,” Kim says. “This makes it easier to spread models not only for serious gaming monitors but also for mid-range models.”
Even if monitor makers proceed with the necessary research and development, the resulting product will be more expensive, which inevitably means it will sell in lower volumes. That, in turn, means it’s harder for monitor makers to recoup those up-front development costs, says Jeffry Pettinga, the sales director for monitor maker Iiyama.
“You might think, oh 10,000 sales, that’s a nice number. But maybe as a manufacturer you need 100,000 units to pay back the development costs,” Pettinga says.
Meanwhile, he says, monitors are constantly improving in other areas such as bezel size. As monitors shrink from wide bezels to slim bezels to edge-to-edge displays, the risk is that a slow-selling G-Sync will become outdated long before the investment pays off.
“Let’s say you introduced, last year, your product with G-Sync. Six months of development, and you have to change the panel. You haven’t paid off your development cost,” Pettinga says. “There’s a lot of things going on on the panel side.”
Why AMD FreeSync is beating Nvidia G-Sync on monitor selection and price
I thought it was going to be a Red vs Green article, but then I saw that the information for the article was coming from representatives of the actual monitor manufacturers. Really interesting article because of the viewpoints expressed. Should read it from beginning to end as it is very informative.
Here's what I found the most interesting that I hadn't considered in the past as I'm a throw more power at it type of person.
Some display makers say Nvidia’s module requires more room inside the monitor enclosure. While that may not seem like a big deal, creating a custom product design for one type of monitor raises development costs considerably, says Minhee Kim, a leader of LG’s PC and monitor marketing and communications. By comparison, Kim says, AMD’s approach is more open, in that monitor makers can include the technology in their existing designs.
“Set makers could adopt their technology at much cheaper cost with no need to change design,” Kim says. “This makes it easier to spread models not only for serious gaming monitors but also for mid-range models.”
Even if monitor makers proceed with the necessary research and development, the resulting product will be more expensive, which inevitably means it will sell in lower volumes. That, in turn, means it’s harder for monitor makers to recoup those up-front development costs, says Jeffry Pettinga, the sales director for monitor maker Iiyama.
“You might think, oh 10,000 sales, that’s a nice number. But maybe as a manufacturer you need 100,000 units to pay back the development costs,” Pettinga says.
Meanwhile, he says, monitors are constantly improving in other areas such as bezel size. As monitors shrink from wide bezels to slim bezels to edge-to-edge displays, the risk is that a slow-selling G-Sync will become outdated long before the investment pays off.
“Let’s say you introduced, last year, your product with G-Sync. Six months of development, and you have to change the panel. You haven’t paid off your development cost,” Pettinga says. “There’s a lot of things going on on the panel side.”
