I thought this was already common knowledge, but Microsoft has officially called Apple copycats, stating that the iPad Pro was designed merely to compete with Surface devices. Tim Cook originally equated the idea to putting a toaster and refrigerator together, yet years later, Satya Nadella was able to poke fun at the comment as he discussed the success of the 2-in-1 formfactor. Apple fans are now arguing that the Surface is a rip-off of the original iPad. "Think about it, if we had been looking at [Apple] we wouldn't have made a product like Surface Pro or Surface Book," Gavin said. "We have been learning and perfecting our products in the 2-in-1 category for years now, [but] when Surface initially launched everyone was skeptical, including them. And then they followed, and the iPad Pro is a clear example of that." Of course Microsoft pays attention to the competition, but when it comes to actually building the Surface hardware, "we don't really look at Apple," Gavin said.