MicroCenter and "Private Label" parts?

[Levii]

I've wondering this for years: what does MicroCenter mean when they list some parts as being "Private Label"? How is a "Private Label Intel-based" MOBO different from an "Intel-based MOBO"? They are the only e-tailer I've seen list computers parts that way.

For example:

 

[Ockie]

IMO I believe they are still stuck in the old day mentality when clones ran amok.

 

[KrylonArt]

Private Label should be the Intel Branded boards, or the bundle packages supplied by International Product Sourcing Group (IPSG; WinBook & PowerSpec). Intel-based motherboards are your EVGA, Asus, MSI, etc.