Mass Effect 2 Standard Edition Free on Origin

Man, it's 5 minutes past midnight. I either just missed this or it hasn't gone live yet? (Showing $20)
To clarify, the reason for my confusion is that a brief googling shows numerous reports of this freebie only within the last couple of hours. Hopefully it just hasn't gone live. Region-timed?... is that a thing?
Don't know whether the offer came back or has been available all this time, but it's free today.