cageymaru
Fully [H]
- Joined
- Apr 10, 2003
- Messages
- 22,694
The city of Los Angeles is suing the Weather Company for deceptively marketing location services in its Weather Channel app as only used to localize weather reports. In fact it is alleged that consumers had their private geolocation information data mined by the intrusive tool masquerading as a harmless weather app. The lawsuit alleges the information was used for commercial purposes such as targeted advertising and hedge funds as it was sent to IBM and its affiliates for such purposes. At no point in the process were consumers notified of this behavior which would have given them a reason to comb through the lengthy privacy policy. The Weather Company even considers itself as a "location data company powered by weather." It brags that the Weather Channel App is "the world's most downloaded weather app," with approximately 45 million users monthly.
The Weather Channel app allegedly tracked users on a second-by-second basis; noting every step they took, places they visited, time at each location, job, time at home, where they live, etc. The user did not have to be using the app for this tracking to occur as the app performs these tracking routines automatically. The data collected by the app could be used to accurately identify consumers using the app. Information such as consumer daily habits, preferences, and much more is collected and sold for profit by these companies operating in the $21 billion location-targeted advertising industry. The lawsuit referenced can be viewed here.
The permission prompt does not disclose that TWC will share geolocation data with third parties, nor that geolocation information will be used for advertising or other commercial purposes unrelated to weather or to the services that the app provides. The permission prompt also fails to reference or link to any other source containing more detailed information about what users' geolocation information will be used for. Users therefore have no reason to believe that their geolocation information will be used for anything other than providing them with "personalized local weather data, alerts and forecasts," or other services directly relating to the app.
The Weather Channel app allegedly tracked users on a second-by-second basis; noting every step they took, places they visited, time at each location, job, time at home, where they live, etc. The user did not have to be using the app for this tracking to occur as the app performs these tracking routines automatically. The data collected by the app could be used to accurately identify consumers using the app. Information such as consumer daily habits, preferences, and much more is collected and sold for profit by these companies operating in the $21 billion location-targeted advertising industry. The lawsuit referenced can be viewed here.
The permission prompt does not disclose that TWC will share geolocation data with third parties, nor that geolocation information will be used for advertising or other commercial purposes unrelated to weather or to the services that the app provides. The permission prompt also fails to reference or link to any other source containing more detailed information about what users' geolocation information will be used for. Users therefore have no reason to believe that their geolocation information will be used for anything other than providing them with "personalized local weather data, alerts and forecasts," or other services directly relating to the app.