I'm in the market for a new monitor too, except I'm torn between the asus Ve278q and the Samsung S27a55h. I looked at the U2711, but it's more than I'm willing to spend, and after reading about the AG coating it's not even on my short list. I'm leaning toward the Samsung, from what I've read it's a great monitor with the exception of some backlight bleed. However, for $70 less, the asus is very tempting.