This is where you are splitting hairs, giving access to information is giving them that information. If you are selling your platform to a third party, they are paying an entry fee to use your platform, and as part of that you agree to give them access to certain information, you are still selling that information. You are selling that access. Once they have access to that information, they have the information. This is the whole problem with Zucker'Borg's statements and why he waffled on the issue. He came out and admitted they messed up and sold information to CA. But CA is not the only one that had that kind of access, so they weren't the only ones that FB messed up with, just the only one's they are admitting to specifically right now.
That isn't splitting hairs. That's completely different. You're generating new data, based off the data that you gathered.
5 people on our platform like eating cheese, is a lot different than Joe Doe, Sally Bob, Randall Watson, John Smith, and Jane Doe like eating cheese. Here's the posts of them saying they like eating cheese.
They also didn't sell anything to CA. Facebook provided an API to their platform freely to developers. CA hired a guy that made an app to make use of that API and mined information from anyone who downloaded his app. Facebook sucks at securing shit, so that app was also able to grab data about the friends of those who downloaded the app. Nothing was sold.
So when Facebook found out about this, they told CA to delete the data, which of course they didn't do and they sold it off to whoever.
That is incorrect. If that is what FB was doing, there would have been no way for CA to do what they did. It also would preclude a lot of apps for working the way they do. And it would also preclude targeted ads for working they way they do.
What you're talking about is apps that are separate from Facebook. They simply use an API to be able to connect to Facebook and those apps need to be granted permission by the user to allow them to retrieve the data. This is a free API, as Facebook wants as many ppl as possible to use Facebook.
The problem is that Facebook allows them to grab data from friends and puts the onus on those people to change their privacy settings to disallow a friend's app to be able to access their data, simply cause their friends. They should, by default, disallow this. If the person installing the ad, gives permissions, that's one thing, but it should not be able to access data outside of that one person. It's just crappy Facebook security.
This is not how they generate money. They do not sell your data, but make money off advertising.
Well got further into the video and this is how Zuckerberg explains it.
"What we allow is for advertisers to tell us who they want to reach, and then we do the placement. So, if an advertiser comes to us and says, 'All right, I am a ski shop and I want to sell skis to women,' then we might have some sense, because people shared skiing-related content, or said they were interested in that, they shared whether they're a woman, and then we can show the ads to the right people without that data ever changing hands and going to the advertiser."
As I said, my guess, they probably give vague data to get advertisers to want to use the platform for their ads. Seems I'm fairly on the right track with what I've said before.