LG Launches A7 OLED with HD Resolution

Discussion in '[H]ard|OCP Front Page News' started by Megalith, Jul 16, 2017.

  1. Megalith

    Megalith 24-bit/48kHz Staff Member

    Aug 20, 2006
    This comes as a surprise to me because I thought LG was focusing all of their OLED efforts on 4K sets: the new A7 is, in fact, a Full HD display, and without an annoying curved screen to boot. While it is only currently slated for European countries, I imagine that a US release can’t be too far off. It should also be a great bargain, particularly a year or so after its release when it could drop to prices under $1500 (the debut pricing is estimated to be between $1700 and $2000).

    The Korean manufacturer has in the past few years offered several Full HD OLED TVs but most of them have seen limited uptake by consumers due to a curved form factor. LG’s new A7 is completely flat and the look largely resembles that of the current B7. There are 20W stereo speakers built-in. Despite missing 4K resolution and HDR, LG says that A7 offers the “supreme image quality the world longs for”. This includes perfect blacks, very fast response time, vivid colors, and close to perfect viewing angles.
  2. blkt

    blkt Gawd

    Oct 9, 2009
    Don't kid yourself; it is not a bargain if you have to justify it by waiting a year to bring your TV model of interest down to a "reasonable" price range. It is better to wait for Toshiba, Sharp and the rest of the competition to join the party (and not just for price reasons).
  3. gxp500

    gxp500 Gawd

    Mar 4, 2015
    I'm waiting for vizio oled's under $999...
  4. Corvette

    Corvette [H]ard|Gawd

    Sep 12, 2002
    Maybe this is a way to sell TVs with a few bad pixels?
  5. euskalzabe

    euskalzabe Gawd

    May 9, 2009
    The 1080p? OK, acceptable to lower the price. Lack of HDR? Stupid - they could just keep software support for HDR10 which costs them 0 - my $300 Samsung UHD TV can do this, but not Lg's $1500 model... Old version of WebOS? Insulting the customer. What are you doing, LG? This is arbitrarily gimped not for pricing, but for product segmentation and it's so obvious.
  6. Gasaraki_

    Gasaraki_ Gawd

    Oct 27, 2016
    1700 to 2000 is too expensive for a 1080p TV in this day and age.
  7. Hielo_loco

    Hielo_loco [H]Lite

    Jan 27, 2015
    The resolution is fine by me... but the lack of HDR gives me pause... However, I have not yet seen HDR content... is it really that much better than SDR, especially considering OLED looks darn good already?

    I remember that a youtuber (Linus I think) uncovered Nvidia or Asus lowering the contrast on a SDR display to make the HDR one look better, but when calibrated back to normal, the difference wasn't so great.
  8. ol1bit

    ol1bit [H]ard|Gawd

    Jan 15, 2007
    With COX now limited users to 1TB a month 4K is out for me. So a good HD display might just be the ticket, if my Panasonic 55in 3D plasma ever fails.