I like the idea of simple and effective water cooling. I'll be building a new box soon and this will be the ideal cooler to get my hypothetical 2600k to 4.5ghz+!
The only things I can comment on without actually having a unit in my hands are looks and specs. The best thing to say about the product in both cases is that it is extremely customizable but also retains the ease of use that people are looking for in a self contained liquid cooling unit. Adding PWM fans that can be finely adjusted through user friendly software to achieve the perfect balance between performance and noise is a fantastic touch. Using a high quality flexible tubing along with rotating fittings allows the unit to fit seamlessly into nearly any case on the market. Lastly, the all black finish of the unit combined with the subtle led accent lighting that can be customized to match the color of nearly any build means that nobody has to sacrifice looks for function.
I feel like I typed more than was necessary based on the length of other entries, but I figured they might be looking for some legitimate feedback.
It takes the guesswork out of water cooling. No more mixing and matching parts. A drop in solution that rivals high end air cooling with much less noise.