KKR to Buy WebMD for $2.8 Billion


Jun 22, 2008
KKR has agreed to buy WebMD Health Corp for about $2.8 billion (auto-start video warning). The private equity firm plans to bring the digital future for health care as part of its Internet Brands unit, which it purchased in 2014. The company has its hands in several brands including but not limited to; Go Daddy, LYFT, and even the UFC. This deal marks the largest in history for Internet Brands as it also intends to gain a major stake in Nature's Bounty. I can see a multivitamin future in my medicine cabinet.

"We think health care is extremely early in its use of digital media, internet and mobile technologies to deliver greater information and insight," Chen said in a telephone interview.

"WebMD has a unique position at the convergence of two megatrends, digital commerce and health and wellness, and has two industry leading businesses in Medscape and WebMD,"