The 7900xtx and xt are cheaper but I’m not sure how they are exactly beating the 4000 cards.AMD fans and Nvidia fans are both missing the point, here.
AMD was essentially required to put out a card this time of year and so was Nvidia. AMD challenged Nvidia to a game of slam-your-dick-in-a-car-door chicken, and Nvidia did three rails of coke, slammed their dick in the car door, and then hit the power lock. Then AMD said, OMG, you actually slammed your dick in a car door? Fucking outstanding.
Nvidia's like, why aren't you slamming your dick in the door? And AMD says that's retarded, why would anyone slam their dick in a car door?
AMD put out two cards that beat their current line-up, of which there is quite a lot of still, and that's it. They have a full stack and it runs all the way up to, but not over $1K. And it's all profit at the top for them. This makes Nvidia look desperate and greedy for most people.
They're still fighting off the "value" brand burden, on CPU and GPU fronts. I think that changes when AMD doesn't have to compete with existing AMD and Nvidia new-old stock.