Your not wrong about disrupting the market leader.Let's be real. The amount of people willing to pay $999 for a Radeon card is extremely slim, even if it beats the RTX 4080. If AMD really wanted market share, they would price the 7900XTX at around $699. They seem to be okay with their position as second place in GPU market, which goes back to this meme: Is Lisa Su really Jensen Huang's niece??? LOL. I think at this point, only Intel can disrupt the GPU market once they reach Battle Mage or beyond.
I think we should probably wait for benchmarks a bit though. We don't know how much the 7900 will beat the 4080. It seems like it will, we don't even know that for sure.
I mean how crazy do things need to get before people bite on AMD ? If 90% of the time a 7900XTX is within single digits of a 4090... and beats a 4080 by double digits in basically everything not counting a couple RT titles for $200 less. I think people start biting at that point if they are on NV 2000s and older.
I think shifts in market share can happen pretty quickly. And 90+% of the market is non flag ship parts. All the holding off on really mid range next gen from both NV and AMD is annoying. What AMD really needs to gain market share is a 7800 and 7700. Come in with those cards at $700/500 and put the screws on the last gen. I wish AMD had done that and just said fine we are going to have to blow out a bunch of 6000 cards and loose some money.
I agree with you, as much as AMDs tech is revolutionary. Alchemist sucking really sucks... hopefully BM does kick NV and AMD in the backside. I just hope Intel has learned enough lessons to do that.