CommanderFrank
Cat Can't Scratch It
- Joined
- May 9, 2000
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Mega-shopping site Rakuten, Japan’s largest online retailer, is coming to the US via Buy.com, which Rakuten bought out in 2010. The shopping giant rivals Amazon in size in Japan and is hoping to garner a share of the online shopping business in the US using the company’s unique approach to online shopping.
While searches on Amazon lead straight to product listings, from either its own offerings or others that sell products through its site, browsing through Rakuten often takes one to the virtual storefronts of its retailers.