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Speculation is mounting that Apple’s next premium iPhone could cost as much as $1,500. Some believe that this could prove doubly beneficial to the fruit company, as the higher price would cool demand, allowing them to take more risks and include more features and parts that might be hard to include if they needed to make hundreds of millions of the same iPhone. The new handset, which may be dubbed the “iPhone Pro,” is expected to feature an OLED screen and a variant with a mirror-like finish.
The latest round of iPhone price speculation was spurred by the writer and podcaster John Gruber, who had predicted that the gold version of the first Apple Watch would cost $9,999 or more — and when it came out, it did. Gruber just did a similar post about iPhone pricing for the new iPhone expected this fall. His takeaway: "$1,500 as a starting price is probably way too high. But I think $1,200 is quite likely as the starting price, with the high-end model at $1,300 or $1,400." Gruber's logic is sound, and although he's known to be close with Phil Schiller, Apple's marketing senior vice president, he says he has no inside Apple information on the pricing.
The latest round of iPhone price speculation was spurred by the writer and podcaster John Gruber, who had predicted that the gold version of the first Apple Watch would cost $9,999 or more — and when it came out, it did. Gruber just did a similar post about iPhone pricing for the new iPhone expected this fall. His takeaway: "$1,500 as a starting price is probably way too high. But I think $1,200 is quite likely as the starting price, with the high-end model at $1,300 or $1,400." Gruber's logic is sound, and although he's known to be close with Phil Schiller, Apple's marketing senior vice president, he says he has no inside Apple information on the pricing.