HardOCP News
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Intel, Microsoft, HP, Dell and Lenovo teaming up is surely a sign of the apocalypse.
The campaign, with the slogan “PC Does What?” is set to be announced Thursday at a Webcast featuring the companies’ top marketing executives, according to sources familiar with the companies’ plans. It will feature TV, print and online advertisements, sources said. The fact that Intel, Microsoft, HP, Dell and Lenovo all want to see more PCs sold is hardly news. But that they have gotten together on a unified campaign is a first.
The campaign, with the slogan “PC Does What?” is set to be announced Thursday at a Webcast featuring the companies’ top marketing executives, according to sources familiar with the companies’ plans. It will feature TV, print and online advertisements, sources said. The fact that Intel, Microsoft, HP, Dell and Lenovo all want to see more PCs sold is hardly news. But that they have gotten together on a unified campaign is a first.