Intel has dominated the server market with a 96.6% market share even after AMD reentered the competition. Intel seems secure, but the landscape of the server market is different from conventional tech markets as 10 corporations have the purchasing power to command 35% of the total sales in the server market. In the NY Times article, Shane Rau at research firm IDC said, "Each one of these companies is so large, they represent a market unto themselves." For a large corporation like Amazon, which generates 56% of its revenue from its Amazon Web Services subsidiary, to start making its own chips will surely affect Intel's profits in the future. Google has already designed three generations of A.I. chips and eventually wants to design its own CPUs. Amazon has the volume to get their chip designs manufactured through cutting edge foundries such as TSMC and others. Dozens of small chip design houses exist today and waiting in the wings to take their part of the server market pie. Intel acknowledges that companies like Amazon want to reduce their dependency on one big chip supplier. "I am not unaware of the dynamic," Lisa Spelman, an Intel vice president, said. "Our goal is to understand and respectfully acknowledge that desire." Intel's data center group, which sells both server and A.I. chips, pulled in $6.1 billion, a 26 percent increase over the previous year. The group now accounts for more than 30 percent of Intel's revenue.