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The 2016 Intel Developer Forum (IDF) kicked off today in San Francisco with an opening keynote by Intel CEO Brian Krzanich. Krzanich articulated the company’s vision for the future of technology spanning virtual reality, autonomous driving, the industrial Internet, and the important role developers play in bringing this future to life. On stage, and in an editorial on Medium, Krzanich explained his vision for merged reality — a new way of experiencing physical and virtual interactions and environments through a suite of next-generation sensing and digitizing technologies. According to Krzanich, “Merged reality delivers virtual world experiences more dynamically and naturally than ever before – and makes experiences impossible in the real world now possible.”