I stopped watching network TV a long time ago. I don't even have cable anymore. I use Netflix or similar streaming services to watch what I want.
As for what I think about digital insertion of ads into old shows: I don't like it. If I want to watch an old show, I expect to see that show, not some subtly (or not so subtly) altered version.
Those type of product placements I do not have a problem with. But those that think these will replace commercials are out of their mind. They will be in addition..
It is pretty insane that an >1/4 of all TV is commercials... Most hour long shows are 42-44 minutes long, 30 min shows are actually 22-23 minutes, aka 33% commercials.
I like well done product placement, as long as it isn't intrusive. See: Superman, ET, etc.
We had a sponsor pull out of a video shoot at the last second and had to go back and blur out every single beer in the footage.I generally notice when they try to cover logo's and do a bad job. I'd rather just see the dell or apple notebook or whoever made it.
For real, does apple supply them free computers for the movies or is it free advertising?